Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: radial infographic format with labeled bubbles, bold data headlines.
Your best post earns 2.1% engagement; the median post 0.0%. The one that landed opened with “bold_title”.
3 carousels, 1 image, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 31 words on average.
0.1 posts a week between 1 Oct and 30 Oct. Less than one post a week.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold_title”, 2.1% ER.
“Trick or Treat: Reinventing sweets”, 0.0% ER.
Educational posts average 1.1%, promotional posts 0.0%: 234× apart.
Extracted from the frames and captions, not from a brief.
data-centric, mix of infographics and product imagery
“authoritative/data-driven”
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesA 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: radial infographic format with labeled bubbles, bold data headlines.
Fix in full reportYour best post earns 2.1% engagement; the median post 0.0%. The one that landed opened with “bold_title”.
Hook formulas3 carousels, 1 image, 1 reel across 5 posts.
Formats to test1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 31 words on average.
CTA templates0.1 posts a week between 1 Oct and 30 Oct. Less than one post a week.
Best posting windowsdata-centric, mix of infographics and product imagery
“authoritative/data-driven”