Five posts, scored on five things.
Read from their five most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 5 posts (consistency 0.32). Recurring marks: QR code for apply, bold typography.
Your best post earns 1.0% engagement; the median post 0.7%. The one that landed opened with “bold typography”.
2 images, 2 carousels, 1 reel across 5 posts.
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 231 words on average.
0.9 posts a week between 21 Sept and 29 Oct. Less than one post a week.
Your best post earned 3.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“bold typography”, 1.0% ER.
“bold typography”, 0.3% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered poster-style layouts with strong typographic hierarchy
Voice
“brand_voice”
Recurring marks
- 01QR code for apply
- 02bold typography
- 03two-column information grid
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesFive posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 5 posts (consistency 0.32). Recurring marks: QR code for apply, bold typography.
Fix in full reportHook strengthBest post vs. median 73
Your best post earns 1.0% engagement; the median post 0.7%. The one that landed opened with “bold typography”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 41
2 of 5 captions ask the reader to do anything. 0–5 hashtags per post. 231 words on average.
CTA templatesCadencePosts per week 29
0.9 posts a week between 21 Sept and 29 Oct. Less than one post a week.
Best posting windowsYour best post earned 3.8× the engagement of your weakest.
#1 · 1.0%
centered poster-style layouts with strong typographic hierarchy
“brand_voice”