Prepared for CARLY A. RIORDAN

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

224.8K

Followers

0.7%

Best post ER

0.2%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: unboxing sequence, two-step skincare demos.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “story about family celebration”.

Hook formulas

Format range

Reel · Carousel · Image

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 32 words on average.

CTA templates

Cadence

Posts per week

12.2 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best posts, ranked by engagement rate.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.7% ERReel · 1 Nov 2026

The hook

“story about family celebration”

1,572 likes4 comments

#2 · 0.3% ER

starry background

seasonal, gift-oriented, clearly branded partnership, visual focus on product

#3 · 0.2% ER

unboxing sequence

visual clarity of tiles

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“story about family celebration”, 0.7% ER.

Pattern

Lifestyle posts average 0.4%, product showcase posts 0.1%: 3.6× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.33share of frame

#FFFFFF100%

#7A7A7A67%

#BFAF9C67%

#00000033%

#00FF0033%

#A6C6D933%

Look

centeredrule_of_thirdsstill-life with props

natural / ambient artificial / studio lighting smooth, clean handheld / unboxing / candid movement

Voice

“casual, personal storytelling”

Avg caption

32 words

Language

English

family lifehome decorseasonal celebrationcommunitypersonal routine

Recurring marks

01unboxing sequence
02two-step skincare demos
03holiday card showcase
04family-life framing

Subjects, by frequency

family moments at home

holiday decorations and cards

makeup routine visuals

tabletop product unbox / close-ups

porch or outdoor festive setup

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

40/100

224.8K

Followers

0.7%

Best post ER

0.2%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 33

A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: unboxing sequence, two-step skincare demos.

Fix in full report

Hook strengthBest post vs. median 28

Your best post earns 0.7% engagement; the median post 0.2%. The one that landed opened with “story about family celebration”.

Hook formulas

Format rangeReel · Carousel · Image 20

5 of 5 posts are reels. carousels and images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 23

1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 32 words on average.

CTA templates

CadencePosts per week 95

12.2 posts a week between 31 Oct and 2 Nov. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best posts, ranked by engagement rate.

#1 · 0.7%

The hook

“story about family celebration”

Reel · 1 Nov 2026 · 1,572 likes

#2 · 0.3% ER

starry background

seasonal, gift-oriented, clearly branded partnership, visual focus on product

#3 · 0.2% ER

unboxing sequence

visual clarity of tiles

03All 5 posts, by engagement

31 Oct2 Nov

Best · “story about family celebration”, 0.7% ER.

Pattern · Lifestyle posts average 0.4%, product showcase posts 0.1%: 3.6× apart.

04Brand signature

100%

67%

centeredrule_of_thirdsstill-life with props

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @carly

5 fixes · competitors · AI answers

Start free trial