When buyers ask AI about workwear and outdoor clothing, Carhartt is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Carhartt.
Read from the 6 answers that named Carhartt.
AI links Carhartt with this more than any other theme, and rarely credits it for weight. The full report shows the exact wording from each answer.
Carhartt leads. Wildcraft is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CarharttYou 100% #2.3
- 02 Wildcraft 100% #1.7
- 03 Woodland 100% #2.2
- 04 Decathlon 50% #4.0
- 05 Columbia 17% #3.0
- 06 Dickies 17% #4.0
Carhartt loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Carhartt onto first
- The questions to win, in the order to win them
- What to publish on Carhartt's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: real workers wearing the product in working settings, warm earthy palette of black, tan and cream.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Graveyard shift approved.”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 18 words on average.
5.1 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 7.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Graveyard shift approved.”, 0.2% ER.
“HOW IS A”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Tight framing on a worker or garment, with materials or ground filling the lower edge
Voice
“Short, confident lines that name the work and the people behind it, written like a tagline.”
Recurring marks
- 01real workers wearing the product in working settings
- 02warm earthy palette of black, tan and cream
- 03yellow highlight words on screen
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about workwear and outdoor clothing, Carhartt is named in 6 of 6 answers.
Carhartt leads. Wildcraft is next.
- 01 Carhartt YOU 100% #2.3
- 02 Wildcraft 100% #1.7
- 03 Woodland 100% #2.2
- 04 Decathlon 50% #4.0
- 05 Columbia 17% #3.0
- 06 Dickies 17% #4.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 27
A 6-colour palette held across 7 posts (consistency 0.27). Recurring marks: real workers wearing the product in working settings, warm earthy palette of black, tan and cream.
Fix in full reportHook strengthBest post vs. median 46
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Graveyard shift approved.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 95
5.1 posts a week between 30 Oct and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 7.3× the engagement of your weakest.
#1 · 0.2%
Tight framing on a worker or garment, with materials or ground filling the lower edge
“Short, confident lines that name the work and the people behind it, written like a tagline.”