When buyers ask AI about humanitarian aid, CARE is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to CARE.
Read from the 4 answers that named CARE.
AI links CARE with this more than any other theme, and rarely credits it for well-sourced. The full report shows the exact wording from each answer.
CARE leads. UNICEF is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CAREYou 67% #5.5
- 02 UNICEF 50% #1.7
- 03 World Food Programme 50% #2.7
- 04 World Bank 33% #1.5
- 05 JP RWEE 17% #1.0
- 06 UN Women 17% #1.0
Buyers asked. AI answered. CARE was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
CARE loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
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Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 16 websites to get CARE onto first
- The questions to win, in the order to win them
- What to publish on CARE's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
One posts, scored on two things.
Read from their one most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 of 1 post is a carousel. reels and images untested.
0 of 1 caption ask the reader to do anything. 0 hashtags per post.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“State the humanitarian principle plainly, then give readers the context to understand why it matters.”
Recurring marks
- 01A values-led statement followed by concise humanitarian context.
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about humanitarian aid, CARE is named in 4 of 6 answers.
CARE leads. UNICEF is next.
- 01 CARE YOU 67% #5.5
- 02 UNICEF 50% #1.7
- 03 World Food Programme 50% #2.7
- 04 World Bank 33% #1.5
- 05 JP RWEE 17% #1.0
- 06 UN Women 17% #1.0
Buyers asked. AI answered. CARE was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
One posts, scored on two things.
Format rangeReel · Carousel · Image 20
1 of 1 post is a carousel. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 1 caption ask the reader to do anything. 0 hashtags per post.
CTA templatesYour best posts, ranked by engagement rate.
#1 · 0.0%“State the humanitarian principle plainly, then give readers the context to understand why it matters.”