When buyers ask AI about graphic design software market, Canva is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Canva.
Read from the 4 answers that named Canva.
AI links Canva with this more than any other theme. The full report shows the exact wording from each answer.
Canva leads. Adobe Express is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CanvaYou 67% #1.2
- 02 Adobe Express 50% #2.0
- 03 Visme 50% #5.7
- 04 Picsart 33% #3.5
- 05 VistaCreate 33% #3.5
- 06 Snappa 33% #4.5
Buyers asked. AI answered. Canva was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Canva loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 8 websites to get Canva onto first
- The questions to win, in the order to win them
- What to publish on Canva's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: mascot presence, text overlay on image.
Your best post earns 1.0% engagement; the median post 0.0%. The one that landed opened with “text overlay on image”.
3 carousels, 1 reel, 1 image across 5 posts.
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 18 words on average.
18.6 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 98× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay on image”, 1.0% ER.
“hidden layout”, 0.0% ER.
Lifestyle posts average 0.4%, educational posts 0.0%: 28× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“brand_voice”
Recurring marks
- 01mascot presence
- 02text overlay on image
- 03location/office setting
- 04POV formatting
- 05humor about Canva and design processes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about graphic design software market, Canva is named in 4 of 6 answers.
Canva leads. Adobe Express is next.
- 01 Canva YOU 67% #1.2
- 02 Adobe Express 50% #2.0
- 03 Visme 50% #5.7
- 04 Picsart 33% #3.5
- 05 VistaCreate 33% #3.5
- 06 Snappa 33% #4.5
Buyers asked. AI answered. Canva was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 21
A 6-colour palette held across 7 posts (consistency 0.21). Recurring marks: mascot presence, text overlay on image.
Fix in full reportHook strengthBest post vs. median 2
Your best post earns 1.0% engagement; the median post 0.0%. The one that landed opened with “text overlay on image”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 36
2 of 5 captions ask the reader to do anything. 0–1 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 95
18.6 posts a week between 28 Oct and 30 Oct. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 98× the engagement of your weakest.
#1 · 1.0%
“brand_voice”