When buyers ask AI about meditation and sleep apps, Calm is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Calm in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Calm.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Calm leads. Headspace is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 CalmYou 67% #2.0
- 02 Headspace 67% #1.5
- 03 Wysa 50% #2.7
- 04 Idanim 50% #5.0
- 05 Insight Timer 33% #3.5
- 06 Shankara 17% #1.0
Buyers asked. AI answered. Calm was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Calm loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 10 websites to get Calm onto first
- The questions to win, in the order to win them
- What to publish on Calm's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: Text overlays, Warm lighting.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Inspirational quote”.
2 reels, 2 images, 1 carousel across 5 posts.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
5.8 posts a week between 29 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Inspirational quote”, 0.1% ER.
“Introducing the creator and product”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional framing with a focus on serene or atmospheric settings
Voice
“Encouraging and reflective, speaking directly to the audience with a warm and approachable tone.”
Recurring marks
- 01Text overlays
- 02Warm lighting
- 03Serene outdoor settings
- 04Inspirational quotes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about meditation and sleep apps, Calm is named in 4 of 6 answers.
Calm leads. Headspace is next.
- 01 Calm YOU 67% #2.0
- 02 Headspace 67% #1.5
- 03 Wysa 50% #2.7
- 04 Idanim 50% #5.0
- 05 Insight Timer 33% #3.5
- 06 Shankara 17% #1.0
Buyers asked. AI answered. Calm was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: Text overlays, Warm lighting.
Fix in full reportHook strengthBest post vs. median 90
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Inspirational quote”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 12 words on average.
CTA templatesCadencePosts per week 95
5.8 posts a week between 29 Oct and 4 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.1%
Professional framing with a focus on serene or atmospheric settings
“Encouraging and reflective, speaking directly to the audience with a warm and approachable tone.”