When buyers ask AI about Fresh dog food, Butternut Box is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Butternut Box in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Butternut Box.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Butternut Box leads. Marleybones is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Butternut BoxYou 67% #2.0
- 02 Marleybones 67% #2.0
- 03 Tuggs 50% #4.0
- 04 Different Dog 33% #2.5
- 05 Bark & Bowl 33% #3.0
- 06 Pure Pet Food 33% #3.0
Buyers asked. AI answered. Butternut Box was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Butternut Box loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Butternut Box onto first
- The questions to win, in the order to win them
- What to publish on Butternut Box's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.6% engagement; the median post 0.1%.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 17 words on average.
4.9 posts a week between 24 Oct and 31 Oct.
Your best post earned 24× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Three of your dog’s biggest fears walk into a room.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A warm, playful voice that speaks to dog people like one of their own: quick jokes and seasonal nods sit alongside heartfelt reminders that life with a dog is about more than the bowl.”
Recurring marks
- 01Playful, dog-parent-aware humor
- 02Warm storytelling that frames dogs as part of the family
- 03Seasonal hooks paired with pet-related themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Fresh dog food, Butternut Box is named in 4 of 6 answers.
Butternut Box leads. Marleybones is next.
- 01 Butternut Box YOU 67% #2.0
- 02 Marleybones 67% #2.0
- 03 Tuggs 50% #4.0
- 04 Different Dog 33% #2.5
- 05 Bark & Bowl 33% #3.0
- 06 Pure Pet Food 33% #3.0
Buyers asked. AI answered. Butternut Box was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 27
Your best post earns 0.6% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 42
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 17 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 24 Oct and 31 Oct.
Best posting windowsYour best post earned 24× the engagement of your weakest.
#1 · 0.6%
“A warm, playful voice that speaks to dog people like one of their own: quick jokes and seasonal nods sit alongside heartfelt reminders that life with a dog is about more than the bowl.”