Prepared for BUSINESS TODAY

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

798K

Followers

0.1%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography, high-contrast overlays.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “bold claim in image headline”.

Hook formulas

Format range

Reel · Carousel · Image

2 reels, 2 images, 1 carousel across 5 posts.

Formats to test

Captions & CTAs

Asks, hashtags, length

2 of 5 captions ask the reader to do anything. 1–12 hashtags per post. 40 words on average.

CTA templates

Cadence

Posts per week

35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

Posts that worked

Your best post earned 39× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.1% ERImage · 30 Oct 2026

The hook

“bold claim in image headline”

Why it worked

01Clear, bold visual headline with readable typography
02Strong contrast with dark background
03Logo placement reinforces brand identity

492 likes17 comments

#2 · 0.1% ER

opening_bold_claim

Strong visual hook with bold yellow typography

#3 · 0.0% ER

political clash over bank privatisation

Timely topic with political and financial relevance

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“bold claim in image headline”, 0.1% ER.

Weakest

“partnership announcement”, 0.0% ER.

Pattern

Educational posts average 0.1%, promotional posts 0.0%: 28× apart.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.40share of frame

#000000100%

#A0522D67%

#FFD40067%

#FFFFFF67%

#00AEEF33%

#1E90FF33%

Look

portrait with text overlay and brand logo

overlayed typography with portrait and architectural elementhero portrait with backdrop and logosbold bottom text overlays on imagetext overlays integrated with brand color blocks

studio lighting for portraits; natural lighting for outdoor event shots high-contrast color blocking; crisp edges static poster-like frames with occasional transitions in reels

Voice

“balanced, informative”

Avg caption

40 words

Language

English

craftmaterial originbiographical storytellingleadership and governancemarkets and investmentssponsorship and partnerships

Recurring marks

01bold typography
02high-contrast overlays
03brand palette (black, white, gold, blue, teal)
04logo in corner
05text overlays with yellow (#FFD400)

Subjects, by frequency

face/portrait of executives or public figures

biographical profiles

golf/sponsorship events

corporate leadership

industry and market topics

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

63/100

798K

Followers

0.1%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 40

A 6-colour palette held across 7 posts (consistency 0.40). Recurring marks: bold typography, high-contrast overlays.

Fix in full report

Hook strengthBest post vs. median 21

Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “bold claim in image headline”.

Hook formulas

Format rangeReel · Carousel · Image 97

2 reels, 2 images, 1 carousel across 5 posts.

Formats to test

Captions & CTAsAsks, hashtags, length 62

2 of 5 captions ask the reader to do anything. 1–12 hashtags per post. 40 words on average.

CTA templates

CadencePosts per week 95

35.0 posts a week between 30 Oct and 31 Oct. A daily rhythm, sustained. Reach is the constraint, not output.

Best posting windows

02Posts that worked

Your best post earned 39× the engagement of your weakest.

#1 · 0.1%

The hook

“bold claim in image headline”

Image · 30 Oct 2026 · 492 likes

01Clear, bold visual headline with readable typography

02Strong contrast with dark background

03Logo placement reinforces brand identity

#2 · 0.1% ER

opening_bold_claim

Strong visual hook with bold yellow typography

#3 · 0.0% ER

political clash over bank privatisation

Timely topic with political and financial relevance

03All 5 posts, by engagement

30 Oct31 Oct

Best · “bold claim in image headline”, 0.1% ER.

Weakest · “partnership announcement”, 0.0% ER.

Pattern · Educational posts average 0.1%, promotional posts 0.0%: 28× apart.

04Brand signature

100%

67%

portrait with text overlay and brand logo

overlayed typography with portrait and architectural elementhero portrait with backdrop and logosbold bottom text overlays on imagetext overlays integrated with brand color blocks

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @business_today

5 fixes · competitors · AI answers

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