When buyers ask AI about fast food burger chains, Burger King is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Burger King.
Read from the 5 answers that named Burger King.
AI links Burger King with this more than any other theme, and rarely credits it for value combo. The full report shows the exact wording from each answer.
Burger King leads. McDonald's is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Burger KingYou 83% #1.6
- 02 McDonald's 67% #1.2
- 03 KFC 33% #2.5
- 04 Subway 17% #1.0
- 05 Popeyes 17% #3.0
Buyers asked. AI answered. Burger King was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Burger King loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Burger King onto first
- The questions to win, in the order to win them
- What to publish on Burger King's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: Bold red and orange palette with a white and dark charcoal base, Seasonal end card or on-screen line in the first second of a reel.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The countdown is on”.
4 reels, 1 image across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 14 words on average.
3.9 posts a week between 31 Oct and 9 Nov.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The countdown is on”, 0.1% ER.
“99 problems 1 solution: $3.99 nuggets + free fries + free d…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Product fills the frame in tight detail shots, with a short line of on-screen text set above or below it.
Voice
“Quick, cheeky one-liners that sound like a friend who is in on the joke, with the offer stated plainly when there is one.”
Recurring marks
- 01Bold red and orange palette with a white and dark charcoal base
- 02Seasonal end card or on-screen line in the first second of a reel
- 03Playful character figures peeking out of packaging
- 04Crown motif tied to the there's a new king bio line
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fast food burger chains, Burger King is named in 5 of 6 answers.
Burger King leads. McDonald's is next.
- 01 Burger King YOU 83% #1.6
- 02 McDonald's 67% #1.2
- 03 KFC 33% #2.5
- 04 Subway 17% #1.0
- 05 Popeyes 17% #3.0
Buyers asked. AI answered. Burger King was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 13
A 6-colour palette held across 7 posts (consistency 0.13). Recurring marks: Bold red and orange palette with a white and dark charcoal base, Seasonal end card or on-screen line in the first second of a reel.
Fix in full reportHook strengthBest post vs. median 36
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “The countdown is on”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 31 Oct and 9 Nov.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.1%
Product fills the frame in tight detail shots, with a short line of on-screen text set above or below it.
“Quick, cheeky one-liners that sound like a friend who is in on the joke, with the offer stated plainly when there is one.”