Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Wirecutter’s guide to the best fleece now includes the Highlander Hoodie.”.
2 reels, 2 carousels, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 39 words on average.
4.3 posts a week between 22 Oct and 30 Oct.
Your best post earned 5.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Wirecutter’s guide to the best fleece now includes the High…”, 0.2% ER.
“The layer you forget you’re wearing.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Balanced framing with a mix of close-ups and wide shots, emphasizing both product details and their usage in natural settings.
Voice
“We speak with pride and authenticity, highlighting our roots in the White Mountains and our commitment to quality craftsmanship.”
Recurring marks
- 01#MountainMade hashtag
- 02Emphasis on White Mountains and New Hampshire
- 03Hand-sewn and made in the USA
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “Wirecutter’s guide to the best fleece now includes the Highlander Hoodie.”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 carousels, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 63
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 39 words on average.
CTA templatesCadencePosts per week 90
4.3 posts a week between 22 Oct and 30 Oct.
Best posting windowsYour best post earned 5.2× the engagement of your weakest.
#1 · 0.2%
Balanced framing with a mix of close-ups and wide shots, emphasizing both product details and their usage in natural settings.
“We speak with pride and authenticity, highlighting our roots in the White Mountains and our commitment to quality craftsmanship.”