Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: blue gradient backgrounds, bold typography.
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “Track Employer Brand Attribution Like a Pro”.
3 images, 1 carousel, 1 reel across 5 posts.
4 of 5 captions ask the reader to do anything. 1–6 hashtags per post. 72 words on average.
0.1 posts a week between 30 Sept and 24 Jun. Less than one post a week.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Track Employer Brand Attribution Like a Pro”, 0.6% ER.
“Opening bold announcement”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered composition with bold typography on gradient background and logo/badge elements
Voice
“conversational, authoritative”
Recurring marks
- 01blue gradient backgrounds
- 02bold typography
- 03central logo/badge frames
- 04discount code integration (BuiltIn50)
- 05RecFest and Best Places branding
- 06text overlays on gradient panels
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 20
A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: blue gradient backgrounds, bold typography.
Fix in full reportHook strengthBest post vs. median 11
Your best post earns 0.6% engagement; the median post 0.1%. The one that landed opened with “Track Employer Brand Attribution Like a Pro”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 images, 1 carousel, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 81
4 of 5 captions ask the reader to do anything. 1–6 hashtags per post. 72 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 30 Sept and 24 Jun. Less than one post a week.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 0.6%
centered composition with bold typography on gradient background and logo/badge elements
“conversational, authoritative”