When buyers ask AI about Social media management software, Buffer is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. SocialPilot is named more often.
AI names Buffer in 4 answers, but ties it to no single idea yet.
Read from the 4 answers that named Buffer.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Buffer is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 SocialPilot 83% #2.6
- 02 BufferYou 67% #3.8
- 03 Zoho Social 50% #1.7
- 04 ZocialOne 33% #1.5
- 05 Loomly 33% #3.5
- 06 Planable 33% #3.5
Buyers asked. AI answered. Buffer was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Buffer loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy2 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 12 websites to get Buffer onto first
- The questions to win, in the order to win them
- What to publish on Buffer's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Buffer Commit, our first build contest on the Buffer API, is open for registration starting today!”.
2 reels, 2 images, 1 carousel across 5 posts.
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 142 words on average.
2.5 posts a week between 7 Oct and 21 Oct.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Clear and engaging announcement
- 02Inclusion of specific contest details and benefits
- 03Strong call-to-action with a direct link
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Buffer Commit, our first build contest on the Buffer API, i…”, 0.1% ER.
“Highlighting a specific problem (brand visibility)”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Consistently clean and centered visuals with minimal distractions.
Recurring marks
- 01Buffer logo
- 02Team member features
- 03Product screenshots
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about Social media management software, Buffer is named in 4 of 6 answers.
Buffer is second.
- 01 SocialPilot 83% #2.6
- 02 Buffer YOU 67% #3.8
- 03 Zoho Social 50% #1.7
- 04 ZocialOne 33% #1.5
- 05 Loomly 33% #3.5
- 06 Planable 33% #3.5
Buyers asked. AI answered. Buffer was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 82
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Buffer Commit, our first build contest on the Buffer API, is open for registration starting today!”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 reels, 2 images, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 74
5 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 142 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 7 Oct and 21 Oct.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.1%Consistently clean and centered visuals with minimal distractions.