Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Koffie uit het bos signage, Brute Bonen branded apparel.
Your best post earns 3.7% engagement; the median post 1.4%. The one that landed opened with “SNEAK PEEK BRANDERIJ 2.0”.
8 reels, 1 image, 1 carousel across 10 posts.
4 of 10 captions ask the reader to do anything. 0–2 hashtags per post. 65 words on average.
0.4 posts a week between 2 Mar and 27 Aug. Less than one post a week.
Your best post earned 8.9× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01High curiosity factor with the 'sneak peek' framing
- 02Relatable and authentic behind-the-scenes content
- 03Strong visual hook with the opening door transition
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“SNEAK PEEK BRANDERIJ 2.0”, 3.7% ER.
“World Wildlife Day herinnert ons eraan hoe belangrijk het i…”, 0.4% ER.
Behind the scenes posts average 1.7%, educational posts 1.1%: 1.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered framing with a strong focus on natural symmetry, often utilizing close-up macro shots of nature or clean, vertical splits in cozy workspaces.
Voice
“Warm, conversational, and deeply rooted in nature. Written in Dutch with a friendly, first-person plural perspective ('we', 'our team') that invites the reader into the roastery or the Bolivian forest. Sentences are structured with clean line breaks and thoughtful emojis.”
Recurring marks
- 01Koffie uit het bos signage
- 02Brute Bonen branded apparel
- 03Hand-drawn white arrow graphics on carousels
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: Koffie uit het bos signage, Brute Bonen branded apparel.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 3.7% engagement; the median post 1.4%. The one that landed opened with “SNEAK PEEK BRANDERIJ 2.0”.
Hook formulasFormat rangeReel · Carousel · Image 67
8 reels, 1 image, 1 carousel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 36
4 of 10 captions ask the reader to do anything. 0–2 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 19
0.4 posts a week between 2 Mar and 27 Aug. Less than one post a week.
Best posting windowsYour best post earned 8.9× the engagement of your weakest.
#1 · 3.7%Centered framing with a strong focus on natural symmetry, often utilizing close-up macro shots of nature or clean, vertical splits in cozy workspaces.
“Warm, conversational, and deeply rooted in nature. Written in Dutch with a friendly, first-person plural perspective ('we', 'our team') that invites the reader into the roastery or the Bolivian forest. Sentences are structured with clean line breaks and thoughtful emojis.”