When buyers ask AI about running gear and apparel, Brooks Running is named in 4 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Brooks Running.
Read from the 4 answers that named Brooks Running.
AI links Brooks Running with this more than any other theme, and rarely credits it for popularity. The full report shows the exact wording from each answer.
Brooks Running leads. Hoka is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Brooks RunningYou 67% #3.2
- 02 Hoka 67% #3.5
- 03 Nike 67% #4.2
- 04 Saucony 67% #4.2
- 05 ASICS 50% #2.0
- 06 Adidas 33% #4.5
Buyers asked. AI answered. Brooks Running was not in it.
Two of the 2 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Brooks Running loses most when buyers are asking for someone like them.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get Brooks Running onto first
- The questions to win, in the order to win them
- What to publish on Brooks Running's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Four posts, scored on four things.
Read from their four most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “PODIUM ACHIEVED.”.
4 of 4 posts are carousels. reels and images untested.
0 of 4 captions ask the reader to do anything. 0 hashtags per post. 195 words on average.
27.4 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 18× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 4 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“PODIUM ACHIEVED.”, 1.3% ER.
“26.2 miles means something different for every runner.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“Meet the runner behind the moment: direct, warm, and focused on what the miles mean to them.”
Recurring marks
- 01Runner-centered storytelling tied to personal meaning and achievement
- 02Direct, declarative opening lines
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about running gear and apparel, Brooks Running is named in 4 of 6 answers.
Brooks Running leads. Hoka is next.
- 01 Brooks Running YOU 67% #3.2
- 02 Hoka 67% #3.5
- 03 Nike 67% #4.2
- 04 Saucony 67% #4.2
- 05 ASICS 50% #2.0
- 06 Adidas 33% #4.5
Buyers asked. AI answered. Brooks Running was not in it.
Every kind of question, and how often AI named you.
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Four posts, scored on four things.
Hook strengthBest post vs. median 17
Your best post earns 1.3% engagement; the median post 0.2%. The one that landed opened with “PODIUM ACHIEVED.”.
Hook formulasFormat rangeReel · Carousel · Image 20
4 of 4 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 4 captions ask the reader to do anything. 0 hashtags per post. 195 words on average.
CTA templatesCadencePosts per week 95
27.4 posts a week between 31 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 18× the engagement of your weakest.
#1 · 1.3%
“Meet the runner behind the moment: direct, warm, and focused on what the miles mean to them.”