Prepared for BROOKS MARKS

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

124.3K

Followers

30.1%

Best post ER

4.8%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: coastal lifestyle, color-forward styling.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 30.1% engagement; the median post 4.8%. The one that landed opened with “birthday celebration”.

Hook formulas

Format range

Reel · Carousel · Image

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 8 words on average.

CTA templates

Cadence

Posts per week

1.0 posts a week between 2 Sept and 8 Oct. Less than one post a week.

Best posting windows

Posts that worked

Your best post earned 706× the engagement of your weakest.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 30.1% ERCarousel · 21 Sept 2026

The hook

“birthday celebration”

Why it worked

01clear personal moment with warm sunset aesthetic
02strong focal point on people and setting
03simple caption aligns with visual to create intimate connection

37,046 likes360 comments

#2 · 8.3% ER

color pop

Clear focal point on clothing color

#3 · 4.8% ER

bold_claim

stunning outdoor visuals create aspirational mood

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“birthday celebration”, 30.1% ER.

Weakest

“opening line with humor”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Your palette · 6 colours · consistency 0.20share of frame

#D2B48C80%

#1E90FF60%

#FFFFFF60%

#00000040%

#87CEEB40%

#0A5E9C20%

Look

centered two-person portrait at sunset; full-body fashion shot; candid BTS store interactions

centered two-person portrait with horizon in lower thirdfull-body editorial fashion shot in studio or indoor settingasymmetrical candid interactions in store or outdoor settingsoverhead selfie framing for outfit showcases

natural golden hour for outdoor shots; soft lighting for indoor studio shots natural coastal textures, fabric textures with bold color contrasts; minimal post-editing mostly still carousels with occasional motion in reels; light camera movement on BTS frames

Voice

“conversational”

Avg caption

8 words

Language

English

craft / handmade clothingcoastal lifestylecommunity / celebrationBTS / events / promosbrand storytelling

Recurring marks

01coastal lifestyle
02color-forward styling
03sunset portrait moments
04BTS and BravoCon cross-promo
05gear visibility and product relevance

Subjects, by frequency

people / models

outfit details

coastal landscapes

gear visibility

store / boutique environment

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

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Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

29/100

124.3K

Followers

30.1%

Best post ER

4.8%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 20

A 6-colour palette held across 7 posts (consistency 0.20). Recurring marks: coastal lifestyle, color-forward styling.

Fix in full report

Hook strengthBest post vs. median 16

Your best post earns 30.1% engagement; the median post 4.8%. The one that landed opened with “birthday celebration”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 carousels, 1 reel across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 22

1 of 5 captions asks the reader to do anything. 0 hashtags per post. 8 words on average.

CTA templates

CadencePosts per week 30

1.0 posts a week between 2 Sept and 8 Oct. Less than one post a week.

Best posting windows

02Posts that worked

Your best post earned 706× the engagement of your weakest.

#1 · 30.1%

The hook

“birthday celebration”

Carousel · 21 Sept 2026 · 37,046 likes

01clear personal moment with warm sunset aesthetic

02strong focal point on people and setting

03simple caption aligns with visual to create intimate connection

#2 · 8.3% ER

color pop

Clear focal point on clothing color

#3 · 4.8% ER

bold_claim

stunning outdoor visuals create aspirational mood

03All 5 posts, by engagement

2 Sept8 Oct

Best · “birthday celebration”, 30.1% ER.

Weakest · “opening line with humor”, 0.0% ER.

04Brand signature

80%

60%

40%

centered two-person portrait at sunset; full-body fashion shot; candid BTS store interactions

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @brooksmarks

5 fixes · competitors · AI answers

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