When buyers ask AI about fashion and apparel, Brooks is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. The Underground Factory is named more often.
AI names Brooks in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Brooks.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Brooks is second. The Underground Factory is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 The Underground Factory 33% #3.0
- 02 BrooksYou 17% #3.0
- 03 Adidas 17% #1.0
- 04 Kult 17% #1.0
- 05 Peso Clothing 17% #1.0
- 06 WGSN 17% #1.0
Buyers asked. AI answered. Brooks was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Brooks loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 29 websites to get Brooks onto first
- The questions to win, in the order to win them
- What to publish on Brooks's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.52). Recurring marks: natural lighting, centered compositions.
Your best post earns 0.5% engagement; the median post 0.2%.
3 carousels, 2 reels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 1–3 hashtags per post. 4 words on average.
5.0 posts a week between 28 Oct and 4 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions dominate, with occasional top-down views for lifestyle content.
Voice
“A concise and stylish tone that reflects the brand's modern and urban-progressive identity.”
Recurring marks
- 01natural lighting
- 02centered compositions
- 03focus on product details
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fashion and apparel, Brooks is named in 1 of 6 answers.
Brooks is second. The Underground Factory is named almost twice as often.
- 01 The Underground Factory 33% #3.0
- 02 Brooks YOU 17% #3.0
- 03 Adidas 17% #1.0
- 04 Kult 17% #1.0
- 05 Peso Clothing 17% #1.0
- 06 WGSN 17% #1.0
Buyers asked. AI answered. Brooks was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 52
A 6-colour palette held across 6 posts (consistency 0.52). Recurring marks: natural lighting, centered compositions.
Fix in full reportHook strengthBest post vs. median 48
Your best post earns 0.5% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 33
1 of 5 captions asks the reader to do anything. 1–3 hashtags per post. 4 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 28 Oct and 4 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.5%
Centered compositions dominate, with occasional top-down views for lifestyle content.
“A concise and stylish tone that reflects the brand's modern and urban-progressive identity.”