Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Matching team jerseys in purple and white as a recurring colour cue, Personal stories told through real people rather than product.
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “This year’s #C2C4C Asia Pacific ride in one word: epic.”.
3 reels, 1 carousel, 1 image across 5 posts.
5 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 68 words on average.
2.2 posts a week between 21 Oct and 6 Nov.
Your best post earned 9.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“This year’s #C2C4C Asia Pacific ride in one word: epic.”, 0.4% ER.
“Families affected by Alzheimer's disease often take on new …”, 0.0% ER.
Community posts average 0.2%, inspirational posts 0.1%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Vertical frames built around a group of riders in matching team jerseys, with raised arms or a smiling person in the foreground.
Voice
“Speaks as 'we' for the company and its employees, using short, celebratory openers before a plain statement of the cause.”
Recurring marks
- 01Matching team jerseys in purple and white as a recurring colour cue
- 02Personal stories told through real people rather than product
- 03Dedication lettering printed on jerseys
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 35
A 6-colour palette held across 7 posts (consistency 0.35). Recurring marks: Matching team jerseys in purple and white as a recurring colour cue, Personal stories told through real people rather than product.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.4% engagement; the median post 0.2%. The one that landed opened with “This year’s #C2C4C Asia Pacific ride in one word: epic.”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 carousel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 83
5 of 5 captions ask the reader to do anything. 2–3 hashtags per post. 68 words on average.
CTA templatesCadencePosts per week 51
2.2 posts a week between 21 Oct and 6 Nov.
Best posting windowsYour best post earned 9.5× the engagement of your weakest.
#1 · 0.4%
Vertical frames built around a group of riders in matching team jerseys, with raised arms or a smiling person in the foreground.
“Speaks as 'we' for the company and its employees, using short, celebratory openers before a plain statement of the cause.”