Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: engraved brand logo visible on products, satisfying rich lather textures.
Your best post earns 4.4% engagement; the median post 1.6%. The one that landed opened with “A perfect start of the Day”.
7 images, 3 reels across 10 posts. carousels untested.
3 of 10 captions ask the reader to do anything. 0–6 hashtags per post. 18 words on average.
1.4 posts a week between 22 May and 10 Jul.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“A perfect start of the Day”, 4.4% ER.
“Crafted from full-grain cowhide and premium denim, our leat…”, 1.0% ER.
Lifestyle posts average 3.2%, promotional posts 1.3%: 2.5× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered close-ups and macro shots with a very shallow depth of field, often utilizing a vertical triptych or mirror reflections to frame the subject.
Voice
“Direct, masculine, and evocative. Short, punchy sentences that contrast modern disposable culture with timeless, high-quality craftsmanship. Often addresses the reader directly to reclaim their daily routine as a personal ritual.”
Recurring marks
- 01engraved brand logo visible on products
- 02satisfying rich lather textures
- 03minimalist, dark-toned backdrops
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 90
A 5-colour palette held across 10 posts (consistency 0.90). Recurring marks: engraved brand logo visible on products, satisfying rich lather textures.
Fix in full reportHook strengthBest post vs. median 37
Your best post earns 4.4% engagement; the median post 1.6%. The one that landed opened with “A perfect start of the Day”.
Hook formulasFormat rangeReel · Carousel · Image 64
7 images, 3 reels across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
3 of 10 captions ask the reader to do anything. 0–6 hashtags per post. 18 words on average.
CTA templatesCadencePosts per week 38
1.4 posts a week between 22 May and 10 Jul.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 4.4%
Centered close-ups and macro shots with a very shallow depth of field, often utilizing a vertical triptych or mirror reflections to frame the subject.
“Direct, masculine, and evocative. Short, punchy sentences that contrast modern disposable culture with timeless, high-quality craftsmanship. Often addresses the reader directly to reclaim their daily routine as a personal ritual.”