Prepared for BRAND24

IIYour Instagram, read by AI

Seven posts, scored on five things.

Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.

01Visual identity
02Hook strength
03Format range
04Captions & CTAs
05Cadence

Content score

Average of the five scores below

6.4K

Followers

0.3%

Best post ER

0.0%

Median post ER

Scorecard

Where the feed is strong, and where it leaks.

Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.

Visual identity

Palette, layout, marks

Visual consistency 0.26 across 7 posts. Recurring marks: bold typography overlays, text overlays on video.

Fix in full report

Hook strength

Best post vs. median

Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “text_overlay”.

Hook formulas

Format range

Reel · Carousel · Image

4 reels, 1 carousel across 5 posts. images untested.

Formats to test

Captions & CTAs

Asks, hashtags, length

2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 14 words on average.

CTA templates

Cadence

Posts per week

1.0 posts a week between 14 Jul and 17 Aug.

Best posting windows

Posts that worked

Your best posts, ranked by engagement rate.

Ranked by engagement rate. What each one did differently is read from the frame and the caption.

#1 · 0.3% ERReel · 27 Jul 2026

The hook

“text_overlay”

Why it worked

01clear value prop with actionable steps
02humor through zucchini analogy
03strong CTA in caption

18 likes

#2 · 0.2% ER

humor about age in the workplace

#3 · 0.0% ER

Every post

All 5 posts, by engagement rate.

One bar per post, in the order they went out. Hover a bar to see its date and rate.

Post 1
Post 2
Post 3
Post 4
Post 5

Best

“text_overlay”, 0.3% ER.

Weakest

“opening line”, 0.0% ER.

Brand signature

What makes a post recognisably yours.

Extracted from the frames and captions, not from a brief.

Look

text_overlay_dominant

text_overlay_dominantoverlay_text_on_imagetext_overlay

soft and natural mix none

Voice

“brand voice”

Avg caption

14 words

Language

English

craft / processorigin of insightsseasonal promotioneducation / how-to

Recurring marks

01bold typography overlays
02text overlays on video
03seasonal promotions

Subjects, by frequency

person

text_overlay

jersey / branded props

scene elements

In the full report

What the accounts competing for your audience are doing that you are not.

The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.

Start a 7-day free trial Log in

See everything else Nayavo does

Named.

Competitors

The accounts fighting for the same attention, and how your content performs next to theirs.

Mapped.

Positioning

Where you sit against them, and the ground nobody in your category is holding.

Ranked.

Recommendations

Every fix on the scorecard, with the post each one comes from.

Drafted.

Content ideas

Post concepts in your palette and voice, each with a format, an angle and a caption.

Included.

Posts

Part of the full analysis.

nayavo.

Part II · Your Instagram

Seven posts, scored on five things.

36/100

6.4K

Followers

0.3%

Best post ER

0.0%

Median ER

01Scorecard · tap to open

Visual identityPalette, layout, marks 26

Visual consistency 0.26 across 7 posts. Recurring marks: bold typography overlays, text overlays on video.

Fix in full report

Hook strengthBest post vs. median 11

Your best post earns 0.3% engagement; the median post 0.0%. The one that landed opened with “text_overlay”.

Hook formulas

Format rangeReel · Carousel · Image 56

4 reels, 1 carousel across 5 posts. images untested.

Formats to test

Captions & CTAsAsks, hashtags, length 58

2 of 5 captions ask the reader to do anything. 3–5 hashtags per post. 14 words on average.

CTA templates

CadencePosts per week 30

1.0 posts a week between 14 Jul and 17 Aug.

Best posting windows

02Posts that worked

Your best posts, ranked by engagement rate.

#1 · 0.3%

The hook

“text_overlay”

Reel · 27 Jul 2026 · 18 likes

01clear value prop with actionable steps

02humor through zucchini analogy

03strong CTA in caption

#2 · 0.2% ER

humor about age in the workplace

#3 · 0.0% ER

03All 5 posts, by engagement

14 Jul17 Aug

Best · “text_overlay”, 0.3% ER.

Weakest · “opening line”, 0.0% ER.

04Brand signature

text_overlay_dominant

text_overlay_dominantoverlay_text_on_imagetext_overlay

In the full report

What your competitors are doing that you are not.

Named.Competitors, account by account

Mapped.Your position and the open ground

Ranked.Every fix, with the post it comes from

Drafted.Post ideas in your palette and voice

Included.Part of the full analysis

Full report for @brand24app

5 fixes · competitors · AI answers

Start free trial