When buyers ask AI about home and auto insurance, Branch is not in the answers yet.
ICICI Lombard is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Branch yet.
Nothing to read yet. This fills in as soon as AI names Branch.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Branch was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Branch
ICICI Lombard leads. Branch can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 ICICI Lombard 100% #1.2
- 02 HDFC ERGO 100% #2.2
- 03 Policybazaar 83% #4.0
- 04 Digit 50% #2.3
- 05 Bajaj Allianz 33% #3.0
- — BranchYou 0% Not named
Buyers asked. AI answered. Branch was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Branch is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
-
Comparing brands0 of 1
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Branch onto first
- The questions to win, in the order to win them
- What to publish on Branch's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: muted green and sand palette with white space, flat illustrated houses and people.
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “Do Less.”.
4 images, 1 carousel across 5 posts. reels untested.
3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 58 words on average.
0.7 posts a week between 7 Sept and 30 Oct. Less than one post a week.
Your best post earned 4.5× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Do Less.”, 0.7% ER.
“What actually helps after a storm?”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A bold headline sits above or beside a flat illustrated scene of a home, room or person, with the caption carried below.
Voice
“Friendly and practical, like a neighbour who knows insurance and wants you to take one simple step today.”
Recurring marks
- 01muted green and sand palette with white space
- 02flat illustrated houses and people
- 03question or bold-claim headline as the hook
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about home and auto insurance, Branch is not in the answers yet.
ICICI Lombard leads. Branch can enter with one mention.
- 01 ICICI Lombard 100% #1.2
- 02 HDFC ERGO 100% #2.2
- 03 Policybazaar 83% #4.0
- 04 Digit 50% #2.3
- 05 Bajaj Allianz 33% #3.0
- — Branch YOU 0% Not named
Buyers asked. AI answered. Branch was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 32
A 6-colour palette held across 7 posts (consistency 0.32). Recurring marks: muted green and sand palette with white space, flat illustrated houses and people.
Fix in full reportHook strengthBest post vs. median 44
Your best post earns 0.7% engagement; the median post 0.3%. The one that landed opened with “Do Less.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 54
3 of 5 captions ask the reader to do anything. 0–7 hashtags per post. 58 words on average.
CTA templatesCadencePosts per week 24
0.7 posts a week between 7 Sept and 30 Oct. Less than one post a week.
Best posting windowsYour best post earned 4.5× the engagement of your weakest.
#1 · 0.7%
A bold headline sits above or beside a flat illustrated scene of a home, room or person, with the caption carried below.
“Friendly and practical, like a neighbour who knows insurance and wants you to take one simple step today.”