Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: high-contrast twilight product photography, bold promotional badges (e.g., 'Gratis Verzending').
Your best post earns 11.0% engagement; the median post 7.4%. The one that landed opened with “Je ziet ze steeds vaker bij zowel bedrijfspanden als bij particulieren: zwarte vlaggenmasten!”.
6 images, 3 carousels, 1 reel across 10 posts.
8 of 10 captions ask the reader to do anything. 0–21 hashtags per post. 45 words on average.
0.0 posts a week between 9 Oct and 20 Aug. Less than one post a week.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01Excellent social proof by showcasing a real installation at a recognizable location (SnowWorld)
- 02Clear, bright, high-contrast visual that makes the black flagpoles stand out against the white wall and blue sky
- 03Addresses a practical customer pain point (ease of changing banners)
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Je ziet ze steeds vaker bij zowel bedrijfspanden als bij pa…”, 11.0% ER.
“Volgende week vrijdag, 28 augustus, hoe leuk!”, 1.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Subjects are typically centered or symmetrically framed against outdoor backgrounds, often utilizing clean graphic overlays or badges in the corners.
Voice
“Friendly, professional, and distinctly Dutch. Uses first-person plural ('wij', 'ons') to represent the company, often opening with enthusiastic hooks or seasonal announcements, and ending with clear product links or holiday wishes.”
Recurring marks
- 01high-contrast twilight product photography
- 02bold promotional badges (e.g., 'Gratis Verzending')
- 03prominent display of the Dutch national flag
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 75
A 5-colour palette held across 10 posts (consistency 0.75). Recurring marks: high-contrast twilight product photography, bold promotional badges (e.g., 'Gratis Verzending').
Fix in full reportHook strengthBest post vs. median 68
Your best post earns 11.0% engagement; the median post 7.4%. The one that landed opened with “Je ziet ze steeds vaker bij zowel bedrijfspanden als bij particulieren: zwarte vlaggenmasten!”.
Hook formulasFormat rangeReel · Carousel · Image 85
6 images, 3 carousels, 1 reel across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 88
8 of 10 captions ask the reader to do anything. 0–21 hashtags per post. 45 words on average.
CTA templatesCadencePosts per week 12
0.0 posts a week between 9 Oct and 20 Aug. Less than one post a week.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 11.0%Subjects are typically centered or symmetrically framed against outdoor backgrounds, often utilizing clean graphic overlays or badges in the corners.
“Friendly, professional, and distinctly Dutch. Uses first-person plural ('wij', 'ons') to represent the company, often opening with enthusiastic hooks or seasonal announcements, and ending with clear product links or holiday wishes.”