When buyers ask AI about consumer audio electronics, Bose is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Sony and JBL are named more often.
The one idea AI attaches to Bose.
Read from the 3 answers that named Bose.
AI links Bose with this more than any other theme. The full report shows the exact wording from each answer.
Bose is third. Sony is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Sony 83% #1.2
- 02 JBL 67% #2.8
- 03 BoseYou 50% #2.0
- 04 boAt 50% #4.0
- 05 OnePlus 50% #6.7
- 06 Soundcore 33% #3.0
Buyers asked. AI answered. Bose was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Bose loses most when buyers are deciding what to look for.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Deciding what to look for0 of 1
-
Comparing brands0 of 1
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 15 websites to get Bose onto first
- The questions to win, in the order to win them
- What to publish on Bose's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Six posts, scored on five things.
Read from their six most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: text overlays on image, bold color narrative (sky pink).
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Sound. Rhythm. Discipline.”.
3 carousels, 2 reels across 5 posts. images untested.
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
2.5 posts a week between 19 Oct and 2 Nov.
Your best post earned 8.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Sound. Rhythm. Discipline.”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered product-focused with props
Voice
“brand”
Recurring marks
- 01text overlays on image
- 02bold color narrative (sky pink)
- 03pink colorway across props and packaging
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer audio electronics, Bose is named in 3 of 6 answers.
Bose is third. Sony is named more often.
- 01 Sony 83% #1.2
- 02 JBL 67% #2.8
- 03 Bose YOU 50% #2.0
- 04 boAt 50% #4.0
- 05 OnePlus 50% #6.7
- 06 Soundcore 33% #3.0
Buyers asked. AI answered. Bose was not in it.
Every kind of question, and how often AI named you.
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Six posts, scored on five things.
Visual identityPalette, layout, marks 40
A 6-colour palette held across 6 posts (consistency 0.40). Recurring marks: text overlays on image, bold color narrative (sky pink).
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Sound. Rhythm. Discipline.”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 34
2 of 5 captions ask the reader to do anything. 0 hashtags per post. 20 words on average.
CTA templatesCadencePosts per week 57
2.5 posts a week between 19 Oct and 2 Nov.
Best posting windowsYour best post earned 8.4× the engagement of your weakest.
#1 · 0.1%
centered product-focused with props
“brand”