Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: two-person conversation format, bookmention.
Your best post earns 0.1% engagement; the median post 0.1%.
4 carousels, 1 reel across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 124 words on average.
1.7 posts a week between 7 Oct and 27 Oct.
Your best post earned 1.8× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“quote on image”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
collage and portrait-centered compositions across posts
Voice
“first person”
Recurring marks
- 01two-person conversation format
- 02bookmention
- 03calm, cohesive aesthetic
- 04overlay quotes and text on imagery
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: two-person conversation format, bookmention.
Fix in full reportHook strengthBest post vs. median 74
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 reel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 50
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 124 words on average.
CTA templatesCadencePosts per week 43
1.7 posts a week between 7 Oct and 27 Oct.
Best posting windowsYour best post earned 1.8× the engagement of your weakest.
#1 · 0.1%
collage and portrait-centered compositions across posts
“first person”