When buyers ask AI about fashion and apparel, boohoo is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names boohoo in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named boohoo.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
boohoo leads. Zara is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 boohooYou 33% #4.0
- 02 Zara 33% #2.5
- 03 ASOS 33% #3.5
- 04 Sleeper 33% #3.5
- 05 Eberjey 33% #4.0
- 06 Lunya 33% #7.5
Buyers asked. AI answered. boohoo was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
boohoo loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy0 of 2
-
Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 25 websites to get boohoo onto first
- The questions to win, in the order to win them
- What to publish on boohoo's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Your birth month has a little reminder for you”.
3 carousels, 1 reel, 1 image across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
20.0 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 26× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Your birth month has a little reminder for you”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
stylish and vibrant visuals with a focus on clothing and nightlife
Voice
“We speak directly to our audience, using playful and engaging language that inspires them to shop and enjoy nightlife.”
Recurring marks
- 01use of emojis in captions
- 02playful tone
- 03focus on nightlife and fashion
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fashion and apparel, boohoo is named in 2 of 6 answers.
boohoo leads. Zara is next.
- 01 boohoo YOU 33% #4.0
- 02 Zara 33% #2.5
- 03 ASOS 33% #3.5
- 04 Sleeper 33% #3.5
- 05 Eberjey 33% #4.0
- 06 Lunya 33% #7.5
Buyers asked. AI answered. boohoo was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 7
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Your birth month has a little reminder for you”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 carousels, 1 reel, 1 image across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 14 words on average.
CTA templatesCadencePosts per week 95
20.0 posts a week between 30 Oct and 1 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 26× the engagement of your weakest.
#1 · 0.0%
stylish and vibrant visuals with a focus on clothing and nightlife
“We speak directly to our audience, using playful and engaging language that inspires them to shop and enjoy nightlife.”