When buyers ask AI about fine art auction house, Bonhams is not in the answers yet.
Saffronart is named in 50% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described Bonhams yet.
Nothing to read yet. This fills in as soon as AI names Bonhams.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where Bonhams was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name Bonhams
Saffronart leads. Bonhams can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Saffronart 50% #1.0
- 02 Pundole's 50% #2.0
- 03 Christie's 50% #2.3
- 04 Sotheby's 50% #3.3
- 05 AstaGuru 17% #3.0
- — BonhamsYou 0% Not named
Buyers asked. AI answered. Bonhams was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Bonhams is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
-
Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get Bonhams onto first
- The questions to win, in the order to win them
- What to publish on Bonhams's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold yellow or flat colour field with a large serif headline, BONHAMS wordmark across the top of graphic posts.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “What makes a great collection?”.
4 reels, 1 carousel across 5 posts. images untested.
4 of 5 captions ask the reader to do anything. 3–8 hashtags per post. 111 words on average.
13.5 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 5.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What makes a great collection?”, 0.1% ER.
“What did fine wine truly taste like before the nineteenth-c…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single artwork or expert presenter held in a calm, symmetrical frame, with the work given room to sit as the subject
Voice
“A measured, editorial brand voice that speaks about artists and works in the third person and closes with an invitation to view, read or watch.”
Recurring marks
- 01bold yellow or flat colour field with a large serif headline
- 02BONHAMS wordmark across the top of graphic posts
- 03single artwork framed as a gallery object
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about fine art auction house, Bonhams is not in the answers yet.
Saffronart leads. Bonhams can enter with one mention.
- 01 Saffronart 50% #1.0
- 02 Pundole's 50% #2.0
- 03 Christie's 50% #2.3
- 04 Sotheby's 50% #3.3
- 05 AstaGuru 17% #3.0
- — Bonhams YOU 0% Not named
Buyers asked. AI answered. Bonhams was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 22
A 6-colour palette held across 7 posts (consistency 0.22). Recurring marks: bold yellow or flat colour field with a large serif headline, BONHAMS wordmark across the top of graphic posts.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “What makes a great collection?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 88
4 of 5 captions ask the reader to do anything. 3–8 hashtags per post. 111 words on average.
CTA templatesCadencePosts per week 95
13.5 posts a week between 6 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 5.1× the engagement of your weakest.
#1 · 0.1%
A single artwork or expert presenter held in a calm, symmetrical frame, with the work given room to sit as the subject
“A measured, editorial brand voice that speaks about artists and works in the third person and closes with an invitation to view, read or watch.”