When buyers ask AI about coffee makers and drinkware, BODUM is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Borosil is named more often.
The one idea AI attaches to BODUM.
Read from the 5 answers that named BODUM.
AI links BODUM with this more than any other theme, and rarely credits it for suits the glass steep method. The full report shows the exact wording from each answer.
BODUM is second.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Borosil 100% #2.0
- 02 BODUMYou 83% #1.0
- 03 Frieling 17% #2.0
- 04 Luminarc 17% #2.0
- 05 Bormioli Rocco 17% #3.0
- 06 Hario 17% #3.0
Buyers asked. AI answered. BODUM was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
BODUM loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get BODUM onto first
- The questions to win, in the order to win them
- What to publish on BODUM's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: dark, warm product still lifes with the product as the hero, no text overlay on product posts.
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Join us at Westfield Albany this Saturday”.
2 images, 2 carousels, 1 reel across 5 posts.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 34 words on average.
4.7 posts a week between 30 Oct and 6 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Join us at Westfield Albany this Saturday”, 0.0% ER.
“Bodum USA is voluntarily recalling certain French Press cof…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Hero product placed off-centre on a dark surface with open negative space and a diagonal table or texture line.
Voice
“Calm, reflective copy that frames the product as part of a slow ritual, written in the third person and closing on what the product does rather than a sales push.”
Recurring marks
- 01dark, warm product still lifes with the product as the hero
- 02no text overlay on product posts
- 03a solid red block carrying event details for retail announcements
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about coffee makers and drinkware, BODUM is named in 5 of 6 answers.
BODUM is second.
- 01 Borosil 100% #2.0
- 02 BODUM YOU 83% #1.0
- 03 Frieling 17% #2.0
- 04 Luminarc 17% #2.0
- 05 Bormioli Rocco 17% #3.0
- 06 Hario 17% #3.0
Buyers asked. AI answered. BODUM was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 29
A 6-colour palette held across 7 posts (consistency 0.29). Recurring marks: dark, warm product still lifes with the product as the hero, no text overlay on product posts.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 0.0% engagement; the median post 0.0%. The one that landed opened with “Join us at Westfield Albany this Saturday”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 34 words on average.
CTA templatesCadencePosts per week 95
4.7 posts a week between 30 Oct and 6 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.0%
Hero product placed off-centre on a dark surface with open negative space and a diagonal table or texture line.
“Calm, reflective copy that frames the product as part of a slow ritual, written in the third person and closing on what the product does rather than a sales push.”