When buyers ask AI about clothing and apparel, Boden is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Boden in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Boden.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Boden leads. Etsy is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BodenYou 33% #2.5
- 02 Etsy 33% #7.0
- 03 Accessorize 17% #1.0
- 04 Hanna Andersson 17% #1.0
- 05 Rachel Riley 17% #1.0
- 06 Velvet 17% #1.0
Buyers asked. AI answered. Boden was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Boden loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Deciding what to look for1 of 1
recommending others
- Which of the 32 websites to get Boden onto first
- The questions to win, in the order to win them
- What to publish on Boden's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on four things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Hook strength
- 02Format range
- 03Captions & CTAs
- 04Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Sunday scaries have come a day early.”.
5 of 5 posts are carousels. reels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 11 words on average.
5.0 posts a week between 25 Oct and 1 Nov.
Your best post earned 71× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“The Sunday scaries have come a day early.”, 0.2% ER.
“Localized greeting”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Voice
“A playful, relatable tone that connects with everyday moments and family themes.”
Recurring marks
- 01localized greetings
- 02relatable humor
- 03family-focused storytelling
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about clothing and apparel, Boden is named in 2 of 6 answers.
Boden leads. Etsy is next.
- 01 Boden YOU 33% #2.5
- 02 Etsy 33% #7.0
- 03 Accessorize 17% #1.0
- 04 Hanna Andersson 17% #1.0
- 05 Rachel Riley 17% #1.0
- 06 Velvet 17% #1.0
Buyers asked. AI answered. Boden was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on four things.
Hook strengthBest post vs. median 48
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “The Sunday scaries have come a day early.”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 11 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 25 Oct and 1 Nov.
Best posting windowsYour best post earned 71× the engagement of your weakest.
#1 · 0.2%
“A playful, relatable tone that connects with everyday moments and family themes.”