When buyers ask AI about kitchen cabinet hardware, Blum USA is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Hettich and Hafele are named more often.
AI names Blum USA in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Blum USA.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Blum USA is fourth. Hettich is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Hettich 100% #1.2
- 02 Hafele 83% #1.8
- 03 Ebco 50% #3.7
- 04 Blum USAYou 33% #3.0
- 05 Godrej Interio 33% #3.0
- 06 Grass 17% #2.0
Buyers asked. AI answered. Blum USA was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Blum USA loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Blum USA onto first
- The questions to win, in the order to win them
- What to publish on Blum USA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: orange accent used on headlines, hardware and glow elements, large bold headline set over the product.
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “MOVENTO Monday Tip”.
3 reels, 1 image, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 46 words on average.
2.8 posts a week between 27 Oct and 9 Nov.
Your best post earned 10× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“MOVENTO Monday Tip”, 0.2% ER.
“MOVENTO has more to offer than what meets the eye.”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A large bold headline stacked over a clean product shot, with the mechanism isolated on a plain ground so the part reads at a glance
Voice
“Speaks to the person doing the fitting in plain terms, names the product, then says what it does for them.”
Recurring marks
- 01orange accent used on headlines, hardware and glow elements
- 02large bold headline set over the product
- 03clean product on white or black ground
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about kitchen cabinet hardware, Blum USA is named in 2 of 6 answers.
Blum USA is fourth. Hettich is named almost twice as often.
- 01 Hettich 100% #1.2
- 02 Hafele 83% #1.8
- 03 Ebco 50% #3.7
- 04 Blum USA YOU 33% #3.0
- 05 Godrej Interio 33% #3.0
- 06 Grass 17% #2.0
Buyers asked. AI answered. Blum USA was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 24
A 6-colour palette held across 7 posts (consistency 0.24). Recurring marks: orange accent used on headlines, hardware and glow elements, large bold headline set over the product.
Fix in full reportHook strengthBest post vs. median 49
Your best post earns 0.2% engagement; the median post 0.1%. The one that landed opened with “MOVENTO Monday Tip”.
Hook formulasFormat rangeReel · Carousel · Image 89
3 reels, 1 image, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 46 words on average.
CTA templatesCadencePosts per week 62
2.8 posts a week between 27 Oct and 9 Nov.
Best posting windowsYour best post earned 10× the engagement of your weakest.
#1 · 0.2%
A large bold headline stacked over a clean product shot, with the mechanism isolated on a plain ground so the part reads at a glance
“Speaks to the person doing the fitting in plain terms, names the product, then says what it does for them.”