Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: Topographic line art overlays, Faded background duplicate layouts.
Your best post earns 0.4% engagement; the median post 0.2%.
9 images, 1 reel across 10 posts. carousels untested.
2 of 10 captions ask the reader to do anything. 0–12 hashtags per post. 8 words on average.
0.1 posts a week between 19 Sept and 26 Jun. Less than one post a week.
Your best post earned 5.4× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Vacation mode: ON.”, 0.1% ER.
Product showcase posts average 0.3%, promotional posts 0.2%: 1.7× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Layered split compositions featuring a sharp foreground product or model paired with a faded, enlarged background duplicate to show multiple angles or colorways.
Voice
“Sparse, direct, and highly professional. Captions are typically limited to the exact product name in all-caps, occasionally expanding into structured, emoji-accented lists for major sales or beginner guides.”
Recurring marks
- 01Topographic line art overlays
- 02Faded background duplicate layouts
- 03Red accent lines/graphics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: Topographic line art overlays, Faded background duplicate layouts.
Fix in full reportHook strengthBest post vs. median 53
Your best post earns 0.4% engagement; the median post 0.2%.
Hook formulasFormat rangeReel · Carousel · Image 44
9 images, 1 reel across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 35
2 of 10 captions ask the reader to do anything. 0–12 hashtags per post. 8 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 19 Sept and 26 Jun. Less than one post a week.
Best posting windowsYour best post earned 5.4× the engagement of your weakest.
#1 · 0.4%
Layered split compositions featuring a sharp foreground product or model paired with a faded, enlarged background duplicate to show multiple angles or colorways.
“Sparse, direct, and highly professional. Captions are typically limited to the exact product name in all-caps, occasionally expanding into structured, emoji-accented lists for major sales or beginner guides.”