When buyers ask AI about cybersecurity software, Bitdefender is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Bitdefender.
Read from the 3 answers that named Bitdefender.
AI links Bitdefender with this more than any other theme. The full report shows the exact wording from each answer.
Bitdefender leads. Proofpoint is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BitdefenderYou 50% #1.3
- 02 Proofpoint 50% #2.7
- 03 Mimecast 50% #3.0
- 04 Barracuda 50% #5.3
- 05 Netcraft 50% #5.7
- 06 Norton 33% #1.5
Buyers asked. AI answered. Bitdefender was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Bitdefender loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Deciding what to look for0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
recommending others
- Which of the 14 websites to get Bitdefender onto first
- The questions to win, in the order to win them
- What to publish on Bitdefender's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: text overlays with clear and bold fonts, use of brand colors like #000000, #FFFFFF, and #FFD700.
Your best post earns 99.2% engagement; the median post 0.1%. The one that landed opened with “How many “phish” can Charles and Lewis catch in 60 seconds?”.
4 reels, 1 image across 5 posts. carousels untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 51 words on average.
5.0 posts a week between 29 Oct and 5 Nov.
Your best post earned 1905× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“How many “phish” can Charles and Lewis catch in 60 seconds?”, 99.2% ER.
“Got a message from a business account?”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with a focus on key elements such as people, smartphones, and branding elements
Voice
“We speak directly to our audience, offering clear, actionable advice with a professional tone that inspires trust and confidence.”
Recurring marks
- 01text overlays with clear and bold fonts
- 02use of brand colors like #000000, #FFFFFF, and #FFD700
- 03focus on cybersecurity themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cybersecurity software, Bitdefender is named in 3 of 6 answers.
Bitdefender leads. Proofpoint is next.
- 01 Bitdefender YOU 50% #1.3
- 02 Proofpoint 50% #2.7
- 03 Mimecast 50% #3.0
- 04 Barracuda 50% #5.3
- 05 Netcraft 50% #5.7
- 06 Norton 33% #1.5
Buyers asked. AI answered. Bitdefender was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 50
A 6-colour palette held across 7 posts (consistency 0.50). Recurring marks: text overlays with clear and bold fonts, use of brand colors like #000000, #FFFFFF, and #FFD700.
Fix in full reportHook strengthBest post vs. median 0
Your best post earns 99.2% engagement; the median post 0.1%. The one that landed opened with “How many “phish” can Charles and Lewis catch in 60 seconds?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 29 Oct and 5 Nov.
Best posting windowsYour best post earned 1905× the engagement of your weakest.
#1 · 99.2%
centered compositions with a focus on key elements such as people, smartphones, and branding elements
“We speak directly to our audience, offering clear, actionable advice with a professional tone that inspires trust and confidence.”