When buyers ask AI about dermatological skincare, BIODERMA Deutschland is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Eucerin is named more often.
AI names BIODERMA Deutschland in 3 answers, but ties it to no single idea yet.
Read from the 3 answers that named BIODERMA Deutschland.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
BIODERMA Deutschland is second. Eucerin is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Eucerin 67% #2.0
- 02 BIODERMA DeutschlandYou 50% #1.7
- 03 Sebamed 50% #2.0
- 04 La Roche‐Posay 33% #2.5
- 05 Uriage 33% #4.0
- 06 Bepanthen 17% #1.0
Buyers asked. AI answered. BIODERMA Deutschland was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
BIODERMA Deutschland loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy2 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 17 websites to get BIODERMA Deutschland onto first
- The questions to win, in the order to win them
- What to publish on BIODERMA Deutschland's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
Visual consistency 0.42 across 7 posts. Recurring marks: science-forward, clinical credibility.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Opening: Spooky Season?”.
3 carousels, 2 reels across 5 posts. images untested.
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 108 words on average.
4.4 posts a week between 26 Oct and 3 Nov.
Your best post earned 3.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Opening: Spooky Season?”, 0.1% ER.
“text overlay: MIT DERMATOLOGEN ENTWICKELT”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
product-centered visuals with supportive human context
Voice
“authoritative”
Recurring marks
- 01science-forward
- 02clinical credibility
- 03family-friendly framing
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about dermatological skincare, BIODERMA Deutschland is named in 3 of 6 answers.
BIODERMA Deutschland is second. Eucerin is named more often.
- 01 Eucerin 67% #2.0
- 02 BIODERMA Deutschland YOU 50% #1.7
- 03 Sebamed 50% #2.0
- 04 La Roche‐Posay 33% #2.5
- 05 Uriage 33% #4.0
- 06 Bepanthen 17% #1.0
Buyers asked. AI answered. BIODERMA Deutschland was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy2 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 42
Visual consistency 0.42 across 7 posts. Recurring marks: science-forward, clinical credibility.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Opening: Spooky Season?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 reels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 10
0 of 5 captions ask the reader to do anything. 0 hashtags per post. 108 words on average.
CTA templatesCadencePosts per week 91
4.4 posts a week between 26 Oct and 3 Nov.
Best posting windowsYour best post earned 3.3× the engagement of your weakest.
#1 · 0.1%
product-centered visuals with supportive human context
“authoritative”