Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: Semi-circular color block text overlays (orange/purple), Trustpilot rating cards.
Your best post earns 1.2% engagement; the median post 0.5%. The one that landed opened with “Maak kans op een zomerse keukenupgrade! ☀️”.
9 images, 1 carousel across 10 posts. reels untested.
9 of 10 captions ask the reader to do anything. 0–1 hashtags per post. 75 words on average.
0.5 posts a week between 30 Mar and 6 Aug. Less than one post a week.
Your best post earned 6.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
- 01High-value prize pool clearly stated (€700)
- 02Clean product presentation with brand labels
- 03Engaging entry requirement (sharing BBQ recipes) that drives comments
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Maak kans op een zomerse keukenupgrade! ☀️”, 1.2% ER.
“Shop jouw zomerse look bij 1608wear met Billink ☀️”, 0.2% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Most posts feature a smiling subject positioned on one side of the frame, balanced by a bold, semi-circular brand-colored text overlay on the opposite side.
Voice
“Enthusiastic, friendly, and community-focused Dutch. Uses a warm first-person plural ('wij', 'ons') to celebrate customers, often opening with direct congratulations ('Gefeliciteerd!') or engaging questions, structured with clear line breaks and playful emojis.”
Recurring marks
- 01Semi-circular color block text overlays (orange/purple)
- 02Trustpilot rating cards
- 03Co-branded partnership badges
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 4-colour palette held across 10 posts (consistency 0.85). Recurring marks: Semi-circular color block text overlays (orange/purple), Trustpilot rating cards.
Fix in full reportHook strengthBest post vs. median 43
Your best post earns 1.2% engagement; the median post 0.5%. The one that landed opened with “Maak kans op een zomerse keukenupgrade! ☀️”.
Hook formulasFormat rangeReel · Carousel · Image 44
9 images, 1 carousel across 10 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 65
9 of 10 captions ask the reader to do anything. 0–1 hashtags per post. 75 words on average.
CTA templatesCadencePosts per week 22
0.5 posts a week between 30 Mar and 6 Aug. Less than one post a week.
Best posting windowsYour best post earned 6.6× the engagement of your weakest.
#1 · 1.2%Most posts feature a smiling subject positioned on one side of the frame, balanced by a bold, semi-circular brand-colored text overlay on the opposite side.
“Enthusiastic, friendly, and community-focused Dutch. Uses a warm first-person plural ('wij', 'ons') to celebrate customers, often opening with direct congratulations ('Gefeliciteerd!') or engaging questions, structured with clear line breaks and playful emojis.”