Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: CTA in bio, text overlays.
Your best post earns 0.1% engagement; the median post 0.1%.
3 carousels, 2 images across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 89 words on average.
5.0 posts a week between 27 Oct and 3 Nov.
Your best posts, ranked by engagement rate.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“text overlay”, 0.0% ER.
Promotional posts average 0.1%, product showcase posts 0.0%: 2.6× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
collage/grid with hero outdoor shot and bold typography
Voice
“brand”
Recurring marks
- 01CTA in bio
- 02text overlays
- 03ambassador program emphasis
- 04outdoor advocacy content
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 33
A 6-colour palette held across 7 posts (consistency 0.33). Recurring marks: CTA in bio, text overlays.
Fix in full reportHook strengthBest post vs. median 52
Your best post earns 0.1% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 69
3 carousels, 2 images across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 72
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 89 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 27 Oct and 3 Nov.
Best posting windowsYour best posts, ranked by engagement rate.
#1 · 0.1%
collage/grid with hero outdoor shot and bold typography
“brand”