When buyers ask AI about workforce development software, BetterUp is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to BetterUp.
Read from the 3 answers that named BetterUp.
AI links BetterUp with this more than any other theme, and rarely credits it for workforce development. The full report shows the exact wording from each answer.
BetterUp leads. Docebo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BetterUpYou 50% #3.3
- 02 Docebo 50% #2.3
- 03 Absorb 50% #3.0
- 04 Korn Ferry 33% #2.0
- 05 Cornerstone OnDemand 33% #3.5
- 06 LearnUpon 33% #3.5
Buyers asked. AI answered. BetterUp was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
BetterUp loses most when buyers are comparing brands.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Asking which brand to buy1 of 2
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Shopping for a specific need1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 17 websites to get BetterUp onto first
- The questions to win, in the order to win them
- What to publish on BetterUp's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: text overlays with bold claims, centered compositions.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Congratulations message”.
4 carousels, 1 image across 5 posts. reels untested.
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 86 words on average.
0.3 posts a week between 16 Jul and 3 Nov. Less than one post a week.
Your best post earned 6.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Congratulations message”, 0.4% ER.
“Meet your next BetterUp Event speaker”, 0.1% ER.
Promotional posts average 0.2%, educational posts 0.1%: 2.0× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on key subjects such as people, text overlays, and brand elements.
Voice
“Professional, insightful, and focused on leadership, innovation, and personal growth.”
Recurring marks
- 01text overlays with bold claims
- 02centered compositions
- 03use of brand logos
- 04vibrant and professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about workforce development software, BetterUp is named in 3 of 6 answers.
BetterUp leads. Docebo is next.
- 01 BetterUp YOU 50% #3.3
- 02 Docebo 50% #2.3
- 03 Absorb 50% #3.0
- 04 Korn Ferry 33% #2.0
- 05 Cornerstone OnDemand 33% #3.5
- 06 LearnUpon 33% #3.5
Buyers asked. AI answered. BetterUp was not in it.
Every kind of question, and how often AI named you.
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 55
A 6-colour palette held across 7 posts (consistency 0.55). Recurring marks: text overlays with bold claims, centered compositions.
Fix in full reportHook strengthBest post vs. median 29
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Congratulations message”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 carousels, 1 image across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 64
4 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 86 words on average.
CTA templatesCadencePosts per week 18
0.3 posts a week between 16 Jul and 3 Nov. Less than one post a week.
Best posting windowsYour best post earned 6.0× the engagement of your weakest.
#1 · 0.4%
Centered compositions with a focus on key subjects such as people, text overlays, and brand elements.
“Professional, insightful, and focused on leadership, innovation, and personal growth.”