When buyers ask AI about premium ice cream and frozen desserts, Ben & Jerry's is named in 2 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
AI names Ben & Jerry's in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Ben & Jerry's.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Ben & Jerry's leads. Oatly is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Ben & Jerry'sYou 33% #2.0
- 02 Oatly 33% #2.0
- 03 So Delicious 33% #2.0
- 04 Nada Moo 33% #5.0
- 05 Enjoy Life Food 17% #1.0
- 06 ProVeg 17% #1.0
Buyers asked. AI answered. Ben & Jerry's was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Ben & Jerry's loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Comparing brands0 of 1
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Asking which brand to buy1 of 2
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Asking for someone like them1 of 1
recommending others
- Which of the 28 websites to get Ben & Jerry's onto first
- The questions to win, in the order to win them
- What to publish on Ben & Jerry's's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold fonts, vibrant color palettes.
Your best post earns 0.8% engagement; the median post 0.1%.
2 images, 2 reels, 1 carousel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 33 words on average.
30.3 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 32× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Did you fall for us? Because we definitely fell for you. 🍂”, 0.0% ER.
Promotional posts average 0.5%, product showcase posts 0.0%: 12× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Professional and polished with a focus on centered or rule-of-thirds compositions.
Voice
“We speak with a friendly, engaging tone that inspires action and celebrates community, often using playful language and emojis to connect with our audience.”
Recurring marks
- 01text overlays with bold fonts
- 02vibrant color palettes
- 03seasonal themes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about premium ice cream and frozen desserts, Ben & Jerry's is named in 2 of 6 answers.
Ben & Jerry's leads. Oatly is next.
- 01 Ben & Jerry's YOU 33% #2.0
- 02 Oatly 33% #2.0
- 03 So Delicious 33% #2.0
- 04 Nada Moo 33% #5.0
- 05 Enjoy Life Food 17% #1.0
- 06 ProVeg 17% #1.0
Buyers asked. AI answered. Ben & Jerry's was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Comparing brands0 of 1
- Asking which brand to buy1 of 2
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 52
A 6-colour palette held across 7 posts (consistency 0.52). Recurring marks: text overlays with bold fonts, vibrant color palettes.
Fix in full reportHook strengthBest post vs. median 7
Your best post earns 0.8% engagement; the median post 0.1%.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 reels, 1 carousel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 53
3 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 95
30.3 posts a week between 5 Nov and 6 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 32× the engagement of your weakest.
#1 · 0.8%
Professional and polished with a focus on centered or rule-of-thirds compositions.
“We speak with a friendly, engaging tone that inspires action and celebrates community, often using playful language and emojis to connect with our audience.”