Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: clean white 'bellylabs' logo watermark, bold question-based text overlays (e.g., 'Sensitive stomach?').
Your best post earns 2.5% engagement; the median post 1.0%. The one that landed opened with “We’re hiring at Bellylabs!”.
6 images, 2 carousels, 2 reels across 10 posts.
4 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 65 words on average.
0.3 posts a week between 28 Dec and 1 Sept. Less than one post a week.
Your best post earned 6.3× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“We’re hiring at Bellylabs!”, 2.5% ER.
“Wonderful news about Cassidy expecting puppies!”, 0.4% ER.
Promotional posts average 1.6%, product showcase posts 0.9%: 1.8× apart.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A balanced rule-of-thirds layout featuring a centered or side-placed dog subject, paired with clean, high-contrast text overlays and minimal product box placement.
Voice
“Friendly, educational, and highly structured. Uses clear line breaks, bullet points with checkmarks or emojis, and often addresses the dog owner directly with a warm, supportive tone.”
Recurring marks
- 01clean white 'bellylabs' logo watermark
- 02bold question-based text overlays (e.g., 'Sensitive stomach?')
- 033D product box renders integrated into lifestyle scenes
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 85
A 5-colour palette held across 10 posts (consistency 0.85). Recurring marks: clean white 'bellylabs' logo watermark, bold question-based text overlays (e.g., 'Sensitive stomach?').
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 2.5% engagement; the median post 1.0%. The one that landed opened with “We’re hiring at Bellylabs!”.
Hook formulasFormat rangeReel · Carousel · Image 89
6 images, 2 carousels, 2 reels across 10 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 45
4 of 10 captions ask the reader to do anything. 0–8 hashtags per post. 65 words on average.
CTA templatesCadencePosts per week 17
0.3 posts a week between 28 Dec and 1 Sept. Less than one post a week.
Best posting windowsYour best post earned 6.3× the engagement of your weakest.
#1 · 2.5%
A balanced rule-of-thirds layout featuring a centered or side-placed dog subject, paired with clean, high-contrast text overlays and minimal product box placement.
“Friendly, educational, and highly structured. Uses clear line breaks, bullet points with checkmarks or emojis, and often addresses the dog owner directly with a warm, supportive tone.”