Ten posts, scored on five things.
Read from their ten most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 5-colour palette held across 10 posts (consistency 0.95). Recurring marks: elegant, minimalist bedú atelier logo overlay, highly curated, high-end editorial styling props.
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Defined by rich ivory tones, deep burgundy veining, and soft lilac undertones...”.
5 images, 5 reels across 10 posts. carousels untested.
2 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 35 words on average.
0.5 posts a week between 28 Feb and 1 Aug. Less than one post a week.
Your best post earned 4.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 10 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Defined by rich ivory tones, deep burgundy veining, and sof…”, 0.3% ER.
“Every Bedú table is handcrafted from natural stone...”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Framing relies heavily on macro close-ups of stone edges and tabletop surfaces, using soft-focus backgrounds and foreground layering to create depth.
Voice
“Poetic, sparse, and deeply focused on materiality. Uses short, declarative fragments to establish brand values ('Quiet forms. Honest materials. Lasting design.') and speaks in a refined, editorial tone that emphasizes craftsmanship and timelessness.”
Recurring marks
- 01elegant, minimalist bedú atelier logo overlay
- 02highly curated, high-end editorial styling props
- 03stunning color contrast between neutral stone and vivid floral accents
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTen posts, scored on five things.
Visual identityPalette, layout, marks 95
A 5-colour palette held across 10 posts (consistency 0.95). Recurring marks: elegant, minimalist bedú atelier logo overlay, highly curated, high-end editorial styling props.
Fix in full reportHook strengthBest post vs. median 34
Your best post earns 0.3% engagement; the median post 0.1%. The one that landed opened with “Defined by rich ivory tones, deep burgundy veining, and soft lilac undertones...”.
Hook formulasFormat rangeReel · Carousel · Image 70
5 images, 5 reels across 10 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 45
2 of 10 captions ask the reader to do anything. 0–5 hashtags per post. 35 words on average.
CTA templatesCadencePosts per week 20
0.5 posts a week between 28 Feb and 1 Aug. Less than one post a week.
Best posting windowsYour best post earned 4.0× the engagement of your weakest.
#1 · 0.3%
Framing relies heavily on macro close-ups of stone edges and tabletop surfaces, using soft-focus backgrounds and foreground layering to create depth.
“Poetic, sparse, and deeply focused on materiality. Uses short, declarative fragments to establish brand values ('Quiet forms. Honest materials. Lasting design.') and speaks in a refined, editorial tone that emphasizes craftsmanship and timelessness.”