When buyers ask AI about audit, tax, and advisory services, BDO USA is named in 3 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Deloitte and KPMG are named more often.
The one idea AI attaches to BDO USA.
Read from the 3 answers that named BDO USA.
AI links BDO USA with this more than any other theme, and rarely credits it for integrated audit, tax, and advisory services. The full report shows the exact wording from each answer.
BDO USA is sixth. Deloitte is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Deloitte 100% #2.3
- 02 KPMG 67% #2.5
- 03 Grant Thornton 67% #4.8
- 04 Crowe 67% #6.2
- 05 EY 67% Not named
- 06 BDO USAYou 50% #3.5
Buyers asked. AI answered. BDO USA was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
BDO USA loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking for someone like them0 of 1
-
Asking which brand to buy1 of 2
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
recommending others
- Which of the 18 websites to get BDO USA onto first
- The questions to win, in the order to win them
- What to publish on BDO USA's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: text overlays with clear messaging, group photos.
Your best post earns 0.9% engagement; the median post 0.7%.
5 of 5 posts are carousels. reels and images untested.
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 48 words on average.
3.9 posts a week between 22 Oct and 31 Oct.
Your best post earned 2.1× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“During BDO's Season of Giving, professionals nationwide are…”, 0.4% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Clean, professional layouts with centered or group-focused compositions
Voice
“We speak with a professional yet approachable tone, emphasizing community, achievements, and opportunities for growth.”
Recurring marks
- 01text overlays with clear messaging
- 02group photos
- 03professional visuals
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about audit, tax, and advisory services, BDO USA is named in 3 of 6 answers.
BDO USA is sixth. Deloitte is named almost twice as often.
- 01 Deloitte 100% #2.3
- 02 KPMG 67% #2.5
- 03 Grant Thornton 67% #4.8
- 04 Crowe 67% #6.2
- 05 EY 67% Not named
- 06 BDO USA YOU 50% #3.5
Buyers asked. AI answered. BDO USA was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Asking which brand to buy1 of 2
- Deciding what to look for1 of 1
- Comparing brands1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 56
A 6-colour palette held across 7 posts (consistency 0.56). Recurring marks: text overlays with clear messaging, group photos.
Fix in full reportHook strengthBest post vs. median 73
Your best post earns 0.9% engagement; the median post 0.7%.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are carousels. reels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 75
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 48 words on average.
CTA templatesCadencePosts per week 82
3.9 posts a week between 22 Oct and 31 Oct.
Best posting windowsYour best post earned 2.1× the engagement of your weakest.
#1 · 0.9%
Clean, professional layouts with centered or group-focused compositions
“We speak with a professional yet approachable tone, emphasizing community, achievements, and opportunities for growth.”