When buyers ask AI about English-language news and current affairs media, BBC Global is not in the answers yet.
BBC News is named in 100% of the same answers. All 6 questions are open ground, and the full report shows which ones to win first.
AI has not described BBC Global yet.
Nothing to read yet. This fills in as soon as AI names BBC Global.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
named across the 6 answers where BBC Global was not.
- The 6 questions to win, ranked by how easy they are
- The websites AI read before it answered
- What to publish so AI can name BBC Global
BBC News leads. BBC Global can enter with one mention.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BBC News 100% #2.0
- 02 Al Jazeera English 33% #1.0
- 03 Reuters 33% #1.5
- 04 Sky News 33% #2.0
- 05 DW News 17% #2.0
- — BBC GlobalYou 0% Not named
Buyers asked. AI answered. BBC Global was not in it.
Two of the 6 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
BBC Global is missing from every kind of question buyers ask.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Comparing brands0 of 1
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for0 of 1
recommending others
- Which of the 0 websites to get BBC Global onto first
- The questions to win, in the order to win them
- What to publish on BBC Global's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: white headline box with black text, BBC logo in the corner.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “90 minute videos on Instagram”.
4 reels, 1 image across 5 posts. carousels untested.
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 61 words on average.
3.8 posts a week between 26 Oct and 4 Nov.
Your best post earned 5.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“90 minute videos on Instagram”, 0.1% ER.
“US MIDTERM ELECTIONS”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Presenters framed in stacked or single close-up panels, with a bold headline box across the seam or the lower third.
Voice
“Reads like a programme blurb: it states the question, names the speakers, and says where the full episode lives.”
Recurring marks
- 01white headline box with black text
- 02BBC logo in the corner
- 03The Interface podcast logo
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about English-language news and current affairs media, BBC Global is not in the answers yet.
BBC News leads. BBC Global can enter with one mention.
- 01 BBC News 100% #2.0
- 02 Al Jazeera English 33% #1.0
- 03 Reuters 33% #1.5
- 04 Sky News 33% #2.0
- 05 DW News 17% #2.0
- — BBC Global YOU 0% Not named
Buyers asked. AI answered. BBC Global was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Comparing brands0 of 1
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for0 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 46
A 6-colour palette held across 7 posts (consistency 0.46). Recurring marks: white headline box with black text, BBC logo in the corner.
Fix in full reportHook strengthBest post vs. median 82
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “90 minute videos on Instagram”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 image across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 84
5 of 5 captions ask the reader to do anything. 0–4 hashtags per post. 61 words on average.
CTA templatesCadencePosts per week 81
3.8 posts a week between 26 Oct and 4 Nov.
Best posting windowsYour best post earned 5.0× the engagement of your weakest.
#1 · 0.1%
Presenters framed in stacked or single close-up panels, with a bold headline box across the seam or the lower third.
“Reads like a programme blurb: it states the question, names the speakers, and says where the full episode lives.”