When buyers ask AI about basketball statistics website, Basketball Reference is named in 6 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Basketball Reference.
Read from the 6 answers that named Basketball Reference.
AI links Basketball Reference with this more than any other theme, and rarely credits it for playoff and award history. The full report shows the exact wording from each answer.
Basketball Reference leads. NBA.com is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Basketball ReferenceYou 100% #1.3
- 02 NBA.com 83% #1.8
- 03 ESPN 67% #2.8
- 04 WNBA.com 17% #2.0
Basketball Reference loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy2 of 2
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Comparing brands1 of 1
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Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Basketball Reference onto first
- The questions to win, in the order to win them
- What to publish on Basketball Reference's own site and Instagram
We read 6 answers. You have seen 0 of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: white data table overlaid on a photo, gold or team-coloured highlighted row.
Your best post earns 7.6% engagement; the median post 0.7%. The one that landed opened with “Austin Reaves has tied Wilt Chamberlain for the 12th most 40-point games in Lakers history.”.
4 images, 1 carousel across 5 posts. reels untested.
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 41 words on average.
8.1 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 229× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Austin Reaves has tied Wilt Chamberlain for the 12th most 4…”, 7.6% ER.
“The Fever led the WNBA in Basketball Reference team page vi…”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A tight player photo sits on one third of the frame while a white ranking table with one gold-highlighted row fills the opposite third.
Voice
“Plain, stat-first and third person: the brand states the number, names the player, and lets the table prove it.”
Recurring marks
- 01white data table overlaid on a photo
- 02gold or team-coloured highlighted row
- 03stat stated as a one-line headline
- 04brand bar at top and bottom of graphics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about basketball statistics website, Basketball Reference is named in 6 of 6 answers.
Basketball Reference leads. NBA.com is next.
- 01 Basketball Reference YOU 100% #1.3
- 02 NBA.com 83% #1.8
- 03 ESPN 67% #2.8
- 04 WNBA.com 17% #2.0
Every kind of question, and how often AI named you.
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen no.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 28
A 6-colour palette held across 7 posts (consistency 0.28). Recurring marks: white data table overlaid on a photo, gold or team-coloured highlighted row.
Fix in full reportHook strengthBest post vs. median 9
Your best post earns 7.6% engagement; the median post 0.7%. The one that landed opened with “Austin Reaves has tied Wilt Chamberlain for the 12th most 40-point games in Lakers history.”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 40
1 of 5 captions asks the reader to do anything. 0–5 hashtags per post. 41 words on average.
CTA templatesCadencePosts per week 95
8.1 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 229× the engagement of your weakest.
#1 · 7.6%
A tight player photo sits on one third of the frame while a white ranking table with one gold-highlighted row fills the opposite third.
“Plain, stat-first and third person: the brand states the number, names the player, and lets the table prove it.”