When buyers ask AI about children's charities UK, Barnardo's is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Barnardo's.
Read from the 5 answers that named Barnardo's.
AI links Barnardo's with this more than any other theme, and rarely credits it for long track record. The full report shows the exact wording from each answer.
Barnardo's leads. Action for Children is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Barnardo'sYou 83% #2.2
- 02 Action for Children 83% #1.6
- 03 The Children's Society 83% #2.8
- 04 FareShare 17% #1.0
- 05 Young Minds 17% #1.0
- 06 Place2Be 17% #2.0
Buyers asked. AI answered. Barnardo's was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Barnardo's loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
-
Shopping for a specific need1 of 1
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Asking for someone like them1 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Barnardo's onto first
- The questions to win, in the order to win them
- What to publish on Barnardo's's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Brand green background with cream tags, Hand-drawn orange or purple underlines.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “What if the price tag didn't tell the whole story?”.
2 images, 2 carousels, 1 reel across 5 posts.
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 79 words on average.
5.7 posts a week between 30 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 1.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“What if the price tag didn't tell the whole story?”, 0.1% ER.
“This winter, support can look like...”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single bold line of text sits on a tilted cream gift tag or green sticky note over a plain or softly blurred background, with a seasonal motif in the corners.
Voice
“Warm and emotive lines that name a hidden cost for a child, tell a short family story, and then call people to give.”
Recurring marks
- 01Brand green background with cream tags
- 02Hand-drawn orange or purple underlines
- 03Snowflake and light motifs in the corners
- 04Swipe cue tag on carousel covers
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about children's charities UK, Barnardo's is named in 5 of 6 answers.
Barnardo's leads. Action for Children is next.
- 01 Barnardo's YOU 83% #2.2
- 02 Action for Children 83% #1.6
- 03 The Children's Society 83% #2.8
- 04 FareShare 17% #1.0
- 05 Young Minds 17% #1.0
- 06 Place2Be 17% #2.0
Buyers asked. AI answered. Barnardo's was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Shopping for a specific need1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 16
A 6-colour palette held across 7 posts (consistency 0.16). Recurring marks: Brand green background with cream tags, Hand-drawn orange or purple underlines.
Fix in full reportHook strengthBest post vs. median 83
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “What if the price tag didn't tell the whole story?”.
Hook formulasFormat rangeReel · Carousel · Image 97
2 images, 2 carousels, 1 reel across 5 posts.
Formats to testCaptions & CTAsAsks, hashtags, length 50
3 of 5 captions ask the reader to do anything. 0–3 hashtags per post. 79 words on average.
CTA templatesCadencePosts per week 95
5.7 posts a week between 30 Oct and 5 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 1.6× the engagement of your weakest.
#1 · 0.1%
A single bold line of text sits on a tilted cream gift tag or green sticky note over a plain or softly blurred background, with a seasonal motif in the corners.
“Warm and emotive lines that name a hidden cost for a child, tell a short family story, and then call people to give.”