When buyers ask AI about waxed jackets and knitwear, Barbour is named in 2 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Columbia and The North Face are named more often.
AI names Barbour in 2 answers, but ties it to no single idea yet.
Read from the 2 answers that named Barbour.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Barbour is third. Columbia is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Columbia 50% #3.0
- 02 The North Face 50% #3.0
- 03 BarbourYou 33% #1.0
- 04 Wildcraft 33% #1.0
- 05 Decathlon 33% #1.5
- 06 Patagonia 33% #1.5
Buyers asked. AI answered. Barbour was not in it.
Two of the 4 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Barbour loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Asking for someone like them0 of 1
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Comparing brands1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Barbour onto first
- The questions to win, in the order to win them
- What to publish on Barbour's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Wallace and Gromit as the presenter of the product, a Barbour tag visible on the gift or the jacket.
Your best post earns 1.8% engagement; the median post 0.7%. The one that landed opened with “Nothing warms up a November day quite like good company”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 1 hashtags per post. 27 words on average.
9.3 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 3.2× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Nothing warms up a November day quite like good company”, 1.8% ER.
“Tail wags, timeless tartan, and a grand afternoon in London.”, 0.6% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A single hero (a claymation character or a jacket) sits centred with the festive or outdoor set filling the frame around it.
Voice
“Barbour writes with a wink and a warm British tone, as if the character were talking to a friend, then points the reader to the next step.”
Recurring marks
- 01Wallace and Gromit as the presenter of the product
- 02a Barbour tag visible on the gift or the jacket
- 03tartan accents in the palette
- 04the product hidden inside a story rather than shown straight to camera
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about waxed jackets and knitwear, Barbour is named in 2 of 6 answers.
Barbour is third. Columbia is named more often.
- 01 Columbia 50% #3.0
- 02 The North Face 50% #3.0
- 03 Barbour YOU 33% #1.0
- 04 Wildcraft 33% #1.0
- 05 Decathlon 33% #1.5
- 06 Patagonia 33% #1.5
Buyers asked. AI answered. Barbour was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Asking for someone like them0 of 1
- Comparing brands1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Wallace and Gromit as the presenter of the product, a Barbour tag visible on the gift or the jacket.
Fix in full reportHook strengthBest post vs. median 40
Your best post earns 1.8% engagement; the median post 0.7%. The one that landed opened with “Nothing warms up a November day quite like good company”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 52
3 of 5 captions ask the reader to do anything. 1 hashtags per post. 27 words on average.
CTA templatesCadencePosts per week 95
9.3 posts a week between 5 Nov and 9 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 3.2× the engagement of your weakest.
#1 · 1.8%
A single hero (a claymation character or a jacket) sits centred with the festive or outdoor set filling the frame around it.
“Barbour writes with a wink and a warm British tone, as if the character were talking to a friend, then points the reader to the next step.”