When buyers ask AI about banking and financial services, Bank of America is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Bank of America.
Read from the 5 answers that named Bank of America.
AI links Bank of America with this more than any other theme, and rarely credits it for student credit building. The full report shows the exact wording from each answer.
Bank of America leads. Wells Fargo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Bank of AmericaYou 83% #2.0
- 02 Wells Fargo 33% #2.5
- 03 Capital One 33% #3.0
- 04 Chase 33% #3.0
- 05 Discover 33% #6.5
- 06 American Express 17% #1.0
Buyers asked. AI answered. Bank of America was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Bank of America loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 6 websites to get Bank of America onto first
- The questions to win, in the order to win them
- What to publish on Bank of America's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, seasonal themes.
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Scary good financial tips for Halloween?”.
4 reels, 1 carousel across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 37 words on average.
4.9 posts a week between 26 Oct and 2 Nov.
Your best post earned 2.7× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Scary good financial tips for Halloween?”, 0.1% ER.
“Some disguises are scarier than others”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with clean, professional layouts; occasional flat lay for product focus
Voice
“Engaging and approachable, blending educational insights with relatable scenarios.”
Recurring marks
- 01text overlays
- 02seasonal themes
- 03minimalist design
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about banking and financial services, Bank of America is named in 5 of 6 answers.
Bank of America leads. Wells Fargo is next.
- 01 Bank of America YOU 83% #2.0
- 02 Wells Fargo 33% #2.5
- 03 Capital One 33% #3.0
- 04 Chase 33% #3.0
- 05 Discover 33% #6.5
- 06 American Express 17% #1.0
Buyers asked. AI answered. Bank of America was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 53
A 6-colour palette held across 7 posts (consistency 0.53). Recurring marks: text overlays, seasonal themes.
Fix in full reportHook strengthBest post vs. median 62
Your best post earns 0.1% engagement; the median post 0.0%. The one that landed opened with “Scary good financial tips for Halloween?”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 reels, 1 carousel across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 37 words on average.
CTA templatesCadencePosts per week 95
4.9 posts a week between 26 Oct and 2 Nov.
Best posting windowsYour best post earned 2.7× the engagement of your weakest.
#1 · 0.1%
Centered compositions with clean, professional layouts; occasional flat lay for product focus
“Engaging and approachable, blending educational insights with relatable scenarios.”