When buyers ask AI about online bakery delivery, Baked by Melissa is named in 5 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. No brand is named more often.
The one idea AI attaches to Baked by Melissa.
Read from the 5 answers that named Baked by Melissa.
AI links Baked by Melissa with this more than any other theme, and rarely credits it for vegan options. The full report shows the exact wording from each answer.
Baked by Melissa leads. Goldbelly is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Baked by MelissaYou 83% #1.5
- 02 Goldbelly 50% #1.3
- 03 Bake Me A Wish 50% #4.0
- 04 Wicked Good Cupcakes 33% #3.0
- 05 Sweet Diplomacy 33% #4.5
- 06 Sweet Street Desserts 33% #5.5
Buyers asked. AI answered. Baked by Melissa was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Baked by Melissa loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
-
Asking which brand to buy1 of 2
-
Shopping for a specific need1 of 1
-
Deciding what to look for1 of 1
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
recommending others
- Which of the 7 websites to get Baked by Melissa onto first
- The questions to win, in the order to win them
- What to publish on Baked by Melissa's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: vibrant color palette, centered compositions.
Your best post earns 2.7% engagement; the median post 0.1%. The one that landed opened with “Step-by-step instructions”.
5 of 5 posts are reels. carousels and images untested.
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 146 words on average.
11.7 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Your best post earned 46× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Step-by-step instructions”, 2.7% ER.
“SIGNATURE SIPS BAKED BITE-SIZE”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Centered compositions with a focus on the product, often accompanied by close-up shots.
Voice
“We speak directly to our audience with a mix of playful and educational tones, making our content approachable and engaging.”
Recurring marks
- 01vibrant color palette
- 02centered compositions
- 03natural lighting
- 04close-up shots of food
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online bakery delivery, Baked by Melissa is named in 5 of 6 answers.
Baked by Melissa leads. Goldbelly is next.
- 01 Baked by Melissa YOU 83% #1.5
- 02 Goldbelly 50% #1.3
- 03 Bake Me A Wish 50% #4.0
- 04 Wicked Good Cupcakes 33% #3.0
- 05 Sweet Diplomacy 33% #4.5
- 06 Sweet Street Desserts 33% #5.5
Buyers asked. AI answered. Baked by Melissa was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy1 of 2
- Shopping for a specific need1 of 1
- Deciding what to look for1 of 1
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 62
A 6-colour palette held across 7 posts (consistency 0.62). Recurring marks: vibrant color palette, centered compositions.
Fix in full reportHook strengthBest post vs. median 5
Your best post earns 2.7% engagement; the median post 0.1%. The one that landed opened with “Step-by-step instructions”.
Hook formulasFormat rangeReel · Carousel · Image 20
5 of 5 posts are reels. carousels and images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 22
1 of 5 captions asks the reader to do anything. 0 hashtags per post. 146 words on average.
CTA templatesCadencePosts per week 95
11.7 posts a week between 4 Nov and 7 Nov. A daily rhythm, sustained. Reach is the constraint, not output.
Best posting windowsYour best post earned 46× the engagement of your weakest.
#1 · 2.7%
Centered compositions with a focus on the product, often accompanied by close-up shots.
“We speak directly to our audience with a mix of playful and educational tones, making our content approachable and engaging.”