Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: bold typography overlays, color-block branding.
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Global Bain community”.
3 reels, 2 carousels across 5 posts. images untested.
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 51 words on average.
1.3 posts a week between 1 Oct and 29 Oct.
Your best post earned 7.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Global Bain community”, 0.4% ER.
“Find the joy in work”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
portrait-led with strong brand overlays and occasional group shots
Voice
“varies by post”
Recurring marks
- 01bold typography overlays
- 02color-block branding
- 03alumni spotlight motif
- 04brand watermark/logo
- 05sustainability data overlays
- 06red overlay statistics
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesSeven posts, scored on five things.
Visual identityPalette, layout, marks 30
A 6-colour palette held across 7 posts (consistency 0.30). Recurring marks: bold typography overlays, color-block branding.
Fix in full reportHook strengthBest post vs. median 26
Your best post earns 0.4% engagement; the median post 0.1%. The one that landed opened with “Global Bain community”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 23
1 of 5 captions asks the reader to do anything. 0–1 hashtags per post. 51 words on average.
CTA templatesCadencePosts per week 35
1.3 posts a week between 1 Oct and 29 Oct.
Best posting windowsYour best post earned 7.0× the engagement of your weakest.
#1 · 0.4%
portrait-led with strong brand overlays and occasional group shots
“varies by post”