When buyers ask AI about cloud storage and computer backup, Backblaze is named in 3 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. Google Drive is named more often.
The one idea AI attaches to Backblaze.
Read from the 3 answers that named Backblaze.
AI links Backblaze with this more than any other theme, and rarely credits it for unlimited backup for one computer. The full report shows the exact wording from each answer.
Backblaze is second. Google Drive is named more often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Google Drive 67% #1.2
- 02 BackblazeYou 50% #2.3
- 03 Microsoft OneDrive 50% #2.3
- 04 Dropbox 33% #3.0
- 05 Google Workspace 33% #3.0
- 06 Google Photos 17% #1.0
Buyers asked. AI answered. Backblaze was not in it.
Two of the 3 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Backblaze loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
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Deciding what to look for0 of 1
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Asking which brand to buy1 of 2
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Comparing brands1 of 1
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Asking for someone like them1 of 1
recommending others
- Which of the 0 websites to get Backblaze onto first
- The questions to win, in the order to win them
- What to publish on Backblaze's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Red and white on deep navy, Flame logo.
Your best post earns 1.1% engagement; the median post 0.2%. The one that landed opened with “Lets say you're currently at #NABNY and haven't come by Booth #623...”.
4 images, 1 carousel across 5 posts. reels untested.
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
0.1 posts a week between 24 Sept and 23 Oct. Less than one post a week.
Your best post earned 31× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Lets say you're currently at #NABNY and haven't come by Boo…”, 1.1% ER.
“Don’t worry if you’re still shopping!”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
A large offer headline and promo code stack on a dark gradient with the logo in the corner.
Voice
“A helpful, upbeat nudge that reassures first, then states the offer and the code, with a leading emoji and little fuss.”
Recurring marks
- 01Red and white on deep navy
- 02Flame logo
- 03Large percentage-off headline with code
- 04Second-person friendly voice
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about cloud storage and computer backup, Backblaze is named in 3 of 6 answers.
Backblaze is second. Google Drive is named more often.
- 01 Google Drive 67% #1.2
- 02 Backblaze YOU 50% #2.3
- 03 Microsoft OneDrive 50% #2.3
- 04 Dropbox 33% #3.0
- 05 Google Workspace 33% #3.0
- 06 Google Photos 17% #1.0
Buyers asked. AI answered. Backblaze was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Deciding what to look for0 of 1
- Asking which brand to buy1 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 26
A 6-colour palette held across 7 posts (consistency 0.26). Recurring marks: Red and white on deep navy, Flame logo.
Fix in full reportHook strengthBest post vs. median 16
Your best post earns 1.1% engagement; the median post 0.2%. The one that landed opened with “Lets say you're currently at #NABNY and haven't come by Booth #623...”.
Hook formulasFormat rangeReel · Carousel · Image 56
4 images, 1 carousel across 5 posts. reels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 74
5 of 5 captions ask the reader to do anything. 0–2 hashtags per post. 33 words on average.
CTA templatesCadencePosts per week 14
0.1 posts a week between 24 Sept and 23 Oct. Less than one post a week.
Best posting windowsYour best post earned 31× the engagement of your weakest.
#1 · 1.1%
A large offer headline and promo code stack on a dark gradient with the logo in the corner.
“A helpful, upbeat nudge that reassures first, then states the offer and the code, with a leading emoji and little fuss.”