When buyers ask AI about online language learning app, Babbel is named in 5 of 6 answers.
We put 6 real buyer questions to Claude and read every answer. No brand is named more often.
The one idea AI attaches to Babbel.
Read from the 5 answers that named Babbel.
AI links Babbel with this more than any other theme, and rarely credits it for top recommendation. The full report shows the exact wording from each answer.
Babbel leads. Duolingo is next.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 BabbelYou 83% #1.2
- 02 Duolingo 83% #1.8
- 03 Busuu 33% #2.0
- 04 Memrise 33% #2.5
- 05 Lingoda 17% #3.0
- 06 Preply 17% #3.0
Buyers asked. AI answered. Babbel was not in it.
One of the 1 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Babbel loses most when buyers are shopping for a specific need.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Shopping for a specific need0 of 1
-
Asking which brand to buy2 of 2
-
Comparing brands1 of 1
-
Asking for someone like them1 of 1
-
Deciding what to look for1 of 1
recommending others
- Which of the 0 websites to get Babbel onto first
- The questions to win, in the order to win them
- What to publish on Babbel's own site and Instagram
We read 6 answers. You have seen one of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: orange italic accent word in a serif headline, Babbel microphone in street interviews.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Is English more similar to German or French?”.
3 reels, 2 images across 5 posts. carousels untested.
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 25 words on average.
1.7 posts a week between 14 Oct and 4 Nov.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Is English more similar to German or French?”, 0.1% ER.
“Words + their literal translations in 9 languages”, 0.1% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
a white title card across the middle of the frame, with people or flags around it
Voice
“Short, curious and friendly: a single hook line that asks the reader a question or states a surprising fact, then a line that places the post at a language event or names the topic. It sounds like a fellow language lover, not a teacher.”
Recurring marks
- 01orange italic accent word in a serif headline
- 02Babbel microphone in street interviews
- 03flat peach or off-white backgrounds
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about online language learning app, Babbel is named in 5 of 6 answers.
Babbel leads. Duolingo is next.
- 01 Babbel YOU 83% #1.2
- 02 Duolingo 83% #1.8
- 03 Busuu 33% #2.0
- 04 Memrise 33% #2.5
- 05 Lingoda 17% #3.0
- 06 Preply 17% #3.0
Buyers asked. AI answered. Babbel was not in it.
Every kind of question, and how often AI named you.
- Shopping for a specific need0 of 1
- Asking which brand to buy2 of 2
- Comparing brands1 of 1
- Asking for someone like them1 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen one.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 19
A 6-colour palette held across 7 posts (consistency 0.19). Recurring marks: orange italic accent word in a serif headline, Babbel microphone in street interviews.
Fix in full reportHook strengthBest post vs. median 77
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Is English more similar to German or French?”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 images across 5 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 48
1 of 5 captions asks the reader to do anything. 4–5 hashtags per post. 25 words on average.
CTA templatesCadencePosts per week 42
1.7 posts a week between 14 Oct and 4 Nov.
Best posting windowsYour best post earned 2.0× the engagement of your weakest.
#1 · 0.1%
a white title card across the middle of the frame, with people or flags around it
“Short, curious and friendly: a single hook line that asks the reader a question or states a surprising fact, then a line that places the post at a language event or names the topic. It sounds like a fellow language lover, not a teacher.”