Two posts, scored on two things.
Read from their two most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Format range
- 02Captions & CTAs
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
1 image, 1 reel across 2 posts. carousels untested.
0 of 2 captions ask the reader to do anything. 1–2 hashtags per post.
Your best post earned 2.0× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
Voice
“second person (influenced by promotional tone)”
Recurring marks
- 01cargo pants styling
- 02color coordination
- 03orange/palette emphasis
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesTwo posts, scored on two things.
Format rangeReel · Carousel · Image 70
1 image, 1 reel across 2 posts. carousels untested.
Formats to testCaptions & CTAsAsks, hashtags, length 19
0 of 2 captions ask the reader to do anything. 1–2 hashtags per post.
CTA templatesYour best post earned 2.0× the engagement of your weakest.
#1 · 0.1%
“second person (influenced by promotional tone)”