When buyers ask AI about consumer cybersecurity software, Avast is named in 1 of 6 answers.
We put 6 real buyer questions to ChatGPT and Gemini and read every answer. Norton and Private Internet Access are named more often.
AI names Avast in 1 answer, but ties it to no single idea yet.
Read from the 1 answers that named Avast.
Once AI starts naming you, this is where you see what it says. The full report shows what competitors are praised for.
Avast is number 10. Norton is named almost twice as often.
Top brands named across the same 6 answers, ranked by share of answers. Average position is where each brand lands in the answer.
- 01 Norton 50% #1.7
- 02 Private Internet Access 50% #5.3
- 03 Bitdefender 33% #1.0
- 04 NordVPN 33% #2.5
- 05 Proton VPN 33% #2.5
- 10 AvastYou 17% #5.0
Buyers asked. AI answered. Avast was not in it.
Two of the 5 questions where AI recommended other brands. The full report lists every one, with the answer AI gave.
Avast loses most when buyers are asking which brand to buy.
All 6 answers, grouped by what the buyer was trying to do. The full report shows which gaps to close first, and how.
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Asking which brand to buy0 of 2
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Shopping for a specific need0 of 1
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Comparing brands0 of 1
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Asking for someone like them0 of 1
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Deciding what to look for1 of 1
recommending others
- Which of the 33 websites to get Avast onto first
- The questions to win, in the order to win them
- What to publish on Avast's own site and Instagram
We read 6 answers. You have seen two of them.
The rest stays sealed until you open the full report: every brand AI named, every answer word for word, and what to change.
Seven posts, scored on five things.
Read from their seven most recent posts. Each one is scored out of 100 below, with what we saw behind the number.
- 01Visual identity
- 02Hook strength
- 03Format range
- 04Captions & CTAs
- 05Cadence
Where the feed is strong, and where it leaks.
Scores are relative to the posts analysed, not to competitors. That comparison is in the full report.
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: bold text overlays, vibrant color palettes.
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Humorous take on Halloween costumes”.
3 reels, 2 carousels across 5 posts. images untested.
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
5.0 posts a week between 30 Oct and 6 Nov.
Your best post earned 3.6× the engagement of your weakest.
Ranked by engagement rate. What each one did differently is read from the frame and the caption.
All 5 posts, by engagement rate.
One bar per post, in the order they went out. Hover a bar to see its date and rate.
“Humorous take on Halloween costumes”, 0.1% ER.
“One Size CAN Fit All”, 0.0% ER.
What makes a post recognisably yours.
Extracted from the frames and captions, not from a brief.
Look
centered compositions with clear subject focus
Voice
“We speak directly to our audience with a mix of playful and professional tones, using concise and engaging language to convey our message.”
Recurring marks
- 01bold text overlays
- 02vibrant color palettes
- 03interactive elements like puzzles
What the accounts competing for your audience are doing that you are not.
The scorecard tells you where you stand. The full report tells you against whom, and what to post next week.
See everything else Nayavo doesWhen buyers ask AI about consumer cybersecurity software, Avast is named in 1 of 6 answers.
Avast is number 10. Norton is named almost twice as often.
- 01 Norton 50% #1.7
- 02 Private Internet Access 50% #5.3
- 03 Bitdefender 33% #1.0
- 04 NordVPN 33% #2.5
- 05 Proton VPN 33% #2.5
- 10 Avast YOU 17% #5.0
Buyers asked. AI answered. Avast was not in it.
Every kind of question, and how often AI named you.
- Asking which brand to buy0 of 2
- Shopping for a specific need0 of 1
- Comparing brands0 of 1
- Asking for someone like them0 of 1
- Deciding what to look for1 of 1
We read 6 answers. You have seen two.
Seven posts, scored on five things.
Visual identityPalette, layout, marks 59
A 6-colour palette held across 7 posts (consistency 0.59). Recurring marks: bold text overlays, vibrant color palettes.
Fix in full reportHook strengthBest post vs. median 78
Your best post earns 0.1% engagement; the median post 0.1%. The one that landed opened with “Humorous take on Halloween costumes”.
Hook formulasFormat rangeReel · Carousel · Image 69
3 reels, 2 carousels across 5 posts. images untested.
Formats to testCaptions & CTAsAsks, hashtags, length 46
3 of 5 captions ask the reader to do anything. 0 hashtags per post. 16 words on average.
CTA templatesCadencePosts per week 95
5.0 posts a week between 30 Oct and 6 Nov.
Best posting windowsYour best post earned 3.6× the engagement of your weakest.
#1 · 0.1%
centered compositions with clear subject focus
“We speak directly to our audience with a mix of playful and professional tones, using concise and engaging language to convey our message.”